After successful collaborations between Brussels Airlines and famous Belgian brands such as Natan and Rainpharma, it is now time for three eminent entrepreneurs from Ghent to design the amenity kit for business class passengers on Brussels Airlines’ long haul flights.
Handbag designer Griet Aesaert, skincare expert Barbara Geusens of Nomige and artist Elisia Poelman worked together to create an exceptional item.
Brussels Airlines aims to create a boutique hotel experience in the sky. “A collaboration with three independent entrepreneurs fits perfectly. It also underlines our Belgitude, where we show the world the best of Belgium,” says Sandy Coenen, Inflight Product Equipment Manager at Brussels Airlines.
“These three ladies understood perfectly what we need. They were so enthusiast and had such a positive attitude during each interaction we had. They have different backgrounds, and a shared passion for design, style, and comfort. They created a unique collector’s item.”
The collaboration between Brussels Airlines and the craftswomen is set-up for two years. Every six months, a new design and color will be introduced. During the collaboration, four different amenity kits will thus be revealed.
Aesaert, a timeless pouch
Griet Aesaert of handbag label Aesaert is known for her timeless designs from high quality Belgian leather. She created the pouch of the amenity kit.
Griet has her own collection of handbags and creates tailor made bags, fully personalized for her customers. One of the unique features of her work are the extraordinary inner linings. They give her designs a unique appearance.
“Tailoring is part of our DNA. As soon as I heard about the idea to create colorful amenity kits for Brussels Airlines, I immediately thought about Elisia Poelman,” says Griet Aesaert.
Elisia Poelman, dreamy inner linings
Artist Elisia Poelman likes to stimulate imagination with her paintings. Her contribution to the amenity kit is no exception. Travelers are encouraged not only to travel physically, but also to take a trip in their imagination.
The inner linings of the amenity kit are an extraction from the artwork “A tourist in a dream”, a painting by Elisia Poelman. The eye masks of the amenity kit will also be an impression of her work. A few of her artworks will soon be showcased in The Loft, a Brussels Airlines’ lounge in Brussels Airport. 
Nomige, tailor made skin care
Dr Barbara Geusens, skin care expert and founder of Nomige, adds her scientific expertise to this collaboration. Nomige is known for personalized and innovative personal care products. The lip balm and lotion in the amenity kit are created especially for Brussels Airlines.
“Both skin care and traveling have always been my passions. This collaboration, where my products travel the world and gain international fame is a dream coming true,” says a proud Barbara Geusens. “These products are designed specifically to take care of your skin during a long flight.”
Each business class passenger on Brussels Airlines’ long haul flights to sub-Saharan Africa and the United States will soon be presented with this exclusive gift.
ABOUT Brussels Airlines
Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs 3,200 people and operates 40 aircraft.
Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023.
As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.
About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.
Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.
All images credited to Brussels Airlines
