Following a summer that saw millions of passengers return to the skies, airlines have their sights firmly set on recovery, with a key focus for many being the fully connected passenger journey. To meet this demand, Inmarsat has launched a series of bundles for its OneFi passenger experience platform, giving airlines the ability to create the digital experience they want to provide.
OneFi is a new connected platform that brings multiple inflight services together within a single portal interface, meeting the airline industry’s principal requirements – unlocking ancillary revenue streams and enhancing passengers’ digital experience. However, there’s no one-size fits-all approach for airlines on how to best monetise their inflight connectivity (IFC) investments or enhance the passenger experience. To address this need, Inmarsat is now offering a series of bundles for its OneFi solution.
Dividing OneFi’s wealth of features into themed bundles adds the flexibility and personalisation that airlines need to build a customised digital onboard experience for passengers. Inmarsat’s new offering means airlines can select and pay for bundles of features as and when they need them – with the ability to launch all bundles at once, or incrementally over time.
OneFi is designed so that Wi-Fi plans, airline information, content assets, ad campaigns and retail prices can be updated as easily as a website on the ground and as frequently as needed. This approach means airlines can update services based on passenger usage to improve engagement and conversions. As passengers enjoy high-speed Wi-Fi, watch movies, shop duty free or plan their trips, airlines can tap fully into the potential of the aircraft cabin as a channel for revenue through launching and optimising relevant services and their calls to action.
William Huot-Marchand, Inmarsat Aviation’s Senior Vice President of Inflight Connectivity, said: “It’s no secret that the true potential of inflight Wi-Fi hasn’t yet been fully unlocked for airlines. We wanted to give our airline customers access to a solution that doesn’t just come off-the-shelf, but can be personalised by them and adapted to meet their growth needs – all the while helping to construct and curate their passengers’ inflight experience. Following the highly positive response and interest that OneFi has already experienced with leading airlines globally, we are confident that our bundles will open up an even greater world of opportunity for airlines, at the pace they want and need.
“As airlines emerge from a difficult period of instability, providing solutions that prioritise growth and revenue generation is top of our priority list. Now more than ever, airlines need a platform that allows them to tap into the potential that personalised passenger experiences can offer. Our fully customisable platform, where modules can be incrementally added as customer expectations and business requirements change, gives airlines the ability to create value from connectivity in any way that they want to and to continue to grow their bottom lines.”
On top of the core OneFi Connect module, which offers airline-branded connectivity and ISP functionality, there are six additional bundles. OneFi Airline ID provides information and customer feedback, including built-in communications support, services on arrival, an inflight magazine, a Content Management System and a passenger survey. OneFi Loyalty enables airlines to use data such as language and destination to prioritise services. It incorporates frequent flyer programmes to offer free or discounted Wi-Fi depending on tier level, as well as giving passengers the option to pay via frequent flyer points.
Designed for passenger enjoyment, OneFi Entertainment enables the integration and serving of wireless entertainment including video, audio and gaming to passengers’ personal devices, as well as the presentation of content in multiple catalogues. It includes digital rights management and content updates. OneFi Media enables passenger content such as real-time journey and news updates, moving maps, PDF magazines and other relevant new content.
To capitalise on engaging content, OneFi Advertising offers multiple calls to action and ad placements that can be incorporated within the user interface. These can be supported by an ad server, and campaign targeting and reporting. Finally, OneFi Shop offers passengers the ability to shop onboard from the comfort of their seat, providing shopping catalogues, promotions and retailer and crew app integrations.
Inmarsat delivers world leading, innovative, advanced and exceptionally reliable global, mobile communications across the world – in the air, at sea and on land – that are enabling a new generation of commercial, government and mission-critical services. Inmarsat is powering the digitalisation of the maritime industry, making operations more efficient and safer than ever before. It is driving a new era of inflight passenger services for aviation, while ensuring that aircraft can fly with maximum efficiency and safety. Furthermore, Inmarsat is enabling the rapid expansion of the Internet of Things (IoT) and enabling the next wave of world-changing technologies that will underpin the connected society and help build a sustainable future. And now Inmarsat is developing the first-of-its-kind, multi-dimensional communications network of the future, ORCHESTRA.
In November 2021, Inmarsat and Viasat announced the planned combination of the two companies, to create a new leader in global communications. The deal is scheduled to close in the second half of 2022.
Featured image credited to Inmarsat