flypop aircraft in flight over white clouds and a blue sky.

Press Release: flypop to launch with Bluebox wireless IFE

SmartSky - Finally WifI that Wows

Press Release hub banner blue with title in red white and blueUK start-up airline flypop has selected Bluebox Aviation Systems to provide an ancillary revenue generating retail and in-flight entertainment solution on board its Airbus A330 aircraft. The airline is on target to launch with its initial aircraft in October thereafter adding an aircraft every six months, and from launch Bluebox will be deploying aircraft-powered Bluebox Wow wireless IFE (W-IFE) on these wide-body aircraft.

Targeting the visiting friends and relatives (VFR) traveller market, flypop’s low-cost business model will benefit from the ancillary revenue opportunity that portable W-IFE systems offer airlines, particularly in the post-pandemic environment. Bluebox Wow’s low-cost deployment model, combined with the ancillary revenue generating potential of paid-access to IFE and retail sales on board, epitomise the value of portable W-IFE systems to airlines.

Bluebox is providing flypop with an integrated solution that will enable several ancillary revenue streams for the airline, most by directly engaging with passengers via their own personal devices during their flight. The retail solution will enable touch-free ordering and payments for food & beverages as well as gifts and other onboard retail products and will support the airline’s trolley-based retail. Though available once on board, passengers will also be able to pre-purchase IFE access within the booking path. Bluebox will also enable other ancillary revenue generating features and content, such as Gladi8tor Gaming, through LXM Group.

Describing the selection of Bluebox’s digital platform, flypop’s Founding Director & Chief Technology Officer, Bobby Bhakar said: “Flying long-haul flights on a low-cost basis means we have to be creative in how we balance revenue and service. Thankfully, Bluebox’s wireless IFE platform provides a means to deliver both – for flypop to generate revenue at the same time we can offer services to keep our passengers engaged and entertained on board during our direct flights between the UK and South Asia.”


“We’re always excited to welcome new customers on board, and new airlines always elevate that excitement further, but to announce this while our sector is only just beginning to emerge from the effects of the pandemic is a whole new level,” said Kevin Clark, CEO, Bluebox. “We couldn’t have asked for a better validation of the value we’re able to offer our customers and their passengers – a digital service helping airlines earn while engaging and entertaining their passengers.”

Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games, and other digital content. Bluebox’s retail solutions offer both ‘card present’ and ‘card not present’ transactions enabling pre-paid (booking path) purchases as well as onboard touch-free sales. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins, and available in battery- or aircraft-powered options.

Bluebox Aviation Systems Ltd.

Bluebox Aviation Systems Ltd. specialises in software solutions for the aviation industry. The Bluebox in-flight entertainment (IFE) portfolio provides airlines the latest technology to enhance the passenger experience with cost-effective and revenue-generating alternatives to seatback IFE systems.

Bluebox wireless IFE software is available on a range of hardware platforms to provide services on passengers‘ own devices, including on-board retail and IFE content (movies, TV, audio, games and other digital content), in any aircraft cabin. As part of any wireless IFE deployment, Bluebox also provides user interface development, content integration, and highly rated ongoing system support.

Headquartered in Dunfermline, Scotland, Bluebox has a global support network in Europe, the US, Australia and Singapore.


flypop is a new low-cost British international airline providing the most affordable non-stop flights between the UK and the second cities of South Asia, starting with India.