Press Release: Hong Kong Airlines launches collectible amenity kit series

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SPIRIANT, a leading supplier of airline equipment, is proud to announce a new collectible amenity kit series in collaboration with Hong Kong Airlines that turns the spotlight on artistic young talent.

The four amenity kits are taking flight in Business Class, rotating every quarter so passengers can collect each unique design.

Hong Kong Airlines is keen to show the creative side of Hong Kong culture to the world, which is why a rising young artist has been specially commissioned to design each kit.

Following a tough selection from a wide pool of applicants, Hong Kong airlines chose Lock Lai, founder of local TinBotTM toy company; celebrated illustrator Jane Lee; font creator Lee Kin Ming; and tattoo artist Lily Cash. The diverse set of designs incorporate nods to the Hong Kong culture and subtle references to Hong Kong Airlines.

Both beautiful and multi-functional, each kit contains a curated set of amenities; ear plugs, an eyeshade, comfy socks, a dental kit and L’Occitane cosmetics for a luxury inflight experience. The durable nylon material enables the kit to double as a case for cosmetics, cables, or personal belongings long after the journey has ended.

Addy Ng, Director of Design Amenities at SPIRIANT says: “It was fantastic to merge the expertise of SPIRIANT’s team and the artists’ creativity. The result is four high quality and extremely creative kits that go a long way to demonstrating the artistry of Hong Kong.”

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Chris Birt, Acting Director of Service Delivery at Hong Kong Airlines says: “We couldn’t be happier with the expertise and quality that was delivered with the amenity kit creation. We’re excited to introduce them to business travelers.”

SPIRIANT and Hong Kong Airlines have enjoyed a longstanding relationship with the supply of luxury onboard comfort items. SPIRIANT are experienced in amenity kit development and have a dedicated Amenity Kit Business Unit located in Hong Kong, which made it the ideal marriage.

SPIRIANT, an LSG Group subsidiary, is a renowned provider of equipment solutions for airlines worldwide, ranging from design to logistics. Its in-house design studio and global network of experts have won a number of international awards, including the red dot design award best of the best, iF product design award, observeur du design and the TravelPlus Airline Amenity Bag Awards. www.spiriant.com

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