Press Release: Japan Airlines selects Spafax as new IFE partner

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Global entertainment and media agency Spafax announced today that it has been selected by Japan Airlines (JAL) to license, curate and deliver its short-form content selection onboard all aircraft including TV shows, documentaries and compilations.

Ryoichi Ikeda, President at JAL Brand Communications, said: “This is the first time in over a decade we announce a new in-flight entertainment partner. We are impressed with Spafax’s proven track record of content delivery and I’m confident they will help us bring a fresh perspective on entertainment for our passengers.”

In the lead up to the Tokyo 2020 Olympic and Paralympic Games the Japanese Transport Ministry is anticipating upwards of 40 million foreign visitors.

Niall McBain, Chief Executive at Spafax said: “All eyes will be on Japan with the upcoming Tokyo 2020 Olympic and Paralympic Games and we’re thrilled to help Japan Airlines elevate its onboard experience and deliver a top notch service to their passengers.”

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About JAL Brand Communications Co., Ltd

JAL Brand Communications Co., Ltd. is a group company of Japan Airlines, established in 2004 in Tokyo, Japan. It specializes in planning and production for in-flight entertainment (movies, audio programs, games, etc), website, JAL group in-flight magazines, members magazines and advertising in the mentioned publications.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.

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