EL AL has chosen the fashion brand Renuar as its partner to design the new uniforms for flight attendants, pilots, and ground staff.

After a thorough evaluation process of several Israeli fashion companies, Renuar was selected to lead the design and development project for EL AL’s new uniforms. This is a natural connection between two Israeli brands with both local and international presence.

The new design will reflect professionalism, modernity, comfort, and Israeli pride, as part of an overall process to upgrade the EL AL service experience.

The project will include an in-depth study of crew needs, meetings with field staff, fabric selection, and creating sketches and designs tailored to each role.

Lee Ben Hamo, Head of Marketing Communications and Customer Experience at EL AL said: “After many years in which our people have provided service wearing EL AL’s familiar uniforms, we are now embarking on an exciting process of refreshing the uniforms for both air and ground crews.

“We are proud of the collaboration with Renuar and believe the result will reflect the transformation EL AL has undergone in recent years and its Israeli identity, while maintaining uncompromising comfort and quality.”

Yifat Pasternak, VP of Marketing at Renuar said: “For us at Renuar, it is a great honor to take part in designing the uniforms for Israel’s largest airline.

“The meeting between contemporary Israeli fashion and EL AL’s heritage and history is an exciting and natural connection.

“We will bring to the project the values that guide us — innovation, attention to detail, and a deep understanding of fashion along with the needs of EL AL’s service personnel who will wear these uniforms every day.”

All images credited to EL AL