EL AL Israel Airlines is introducing a range of enhancements designed to elevate the passenger experience at every stage of the journey, from pre-flight preparations and airport arrival to the in-flight experience.
Through collaborations with leading brands in Israel and around the world, the airline is expanding its offerings to include enhanced sleep amenities, new amenity kits, personalized in-flight entertainment, complimentary Wi-Fi, an updated culinary experience, and an enhanced digital journey.
Rolling out gradually across EL AL aircraft beginning in November, these enhancements reflect the airline’s commitment to delivering a more personalized, comfortable, and seamless travel experience tailored to passengers’ needs and preferences. Availability will vary by destination.
“Two fundamental principles guide us at EL AL: an uncompromising commitment to safety and security, and a continued focus on enhancing the travel experience to meet our customers’ needs. As Israel’s leading airline, we continue to invest in our aircraft, route network, products and services to deliver the best possible experience throughout every stage of the journey,” said Levy Halevy, CEO of EL AL Israel Airlines.
“The expanded premium offering we are introducing today is designed to provide greater value to our customers, strengthen their loyalty and uphold EL AL’s standards over time. We believe in our product and work around the clock to continuously improve the experience, giving passengers more reasons to choose EL AL, flight after flight.”
An elevated sleep experience in every class with TAKEANAP
As part of a collaboration with TAKEANAP, a leading Israeli textile brand specializing in sleep and comfort products, EL AL will replace existing blankets and pillows in Economy, Premium, and Business Class with new products developed specifically for its passengers.
The upgrade includes blankets tailored to each class and soft, down-like pillows. Business Class passengers will also enjoy memory foam pillows designed to adapt to the contours of the head and neck, featuring cooling technology.
For the first time on an Israeli airline, Business Class passengers traveling on flights to North America will also be offered a mattress topper, a soft layer placed over the seat to create a more comfortable sleeping surface. Pajamas, slippers, and a soothing fragrance will complete the experience.
A first-of-its-kind global collaboration with Jo Malone London
Jo Malone London, the renowned fragrance and lifestyle brand, is coming on board EL AL for the first time. As part of the collaboration, passengers in EL AL’s premium cabins will receive exclusive amenity kits available in approximately 10 colors. Each kit will include socks, an eye mask, and personal care essentials, along with a velvet pouch containing the brand’s fragrance and body care products.
On long-haul flights, Business Class passengers will also receive hand and body cream, as well as perfume.
A personalized in-flight entertainment experience
EL AL is introducing a new generation of in-flight entertainment systems designed to deliver a more personalized experience. Passengers will receive content recommendations based on their viewing preferences and be able to resume watching from exactly where they left off on a previous flight.
The new interface will also allow passengers to log in to their Matmid Frequent Flyer Program account directly from their seat, view personal information, complete travel-related actions, and access a new interface designed specifically for children.
A reimagined culinary experience led by Chef Assaf Granit
EL AL is introducing new menus and tableware in its premium cabins under the culinary direction of Chef Assaf Granit. The menus will offer a wide variety of options, with an emphasis on healthy, protein-rich meals, complemented by a curated dessert cart.
Developed in collaboration with a nutritionist, the new menus will include nutritional information alongside each dish, helping passengers choose meals that best suit their preferences.
In addition, passengers on long-haul flights will be welcomed with an exclusive collection of Israeli chocolates created especially for EL AL by De Karina Chocolatier, based in Ein Zivan in northern Israel.
High-Speed Wi-Fi powered by Starlink
Beginning in 2027, EL AL will start introducing Starlink connectivity across its aircraft, bringing high-speed Wi-Fi to the skies.
On flights where the service is available, Wi-Fi access will be complimentary, subject to terms and conditions. High-speed broadband connectivity throughout the flight will further enhance the onboard experience, allowing passengers to stream content, work remotely, and stay connected while in the air.
A smarter, more advanced digital travel experience
The EL AL app is introducing “Travel Mode,” available beginning 48 hours before departure, bringing together essential information to help passengers prepare for their journey.
The new Live Activities feature will provide real-time updates directly on passengers’ phone screens, without requiring them to open the app.
Meet Ella, EL AL’s AI-powered service representative
EL AL is also introducing “Ella,” an AI-powered service representative designed to provide initial responses to customer inquiries, display relevant information from passengers’ bookings, and help complete requests or direct customers to the appropriate service representative.
About El Al Israel Airlines
EL AL Israel Airlines is the national carrier of Israel, renowned for its commitment to safety, innovation, and authentic Israeli hospitality. Since its establishment in 1948, EL AL has grown into a global airline, connecting Israel to major destinations worldwide while serving as an air bridge between cultures and communities. With its modern fleet of 17 Boeing 787s and 29 737s, EL AL operates 50+ weekly non-stop flights between the US and Israel. Its commitment to continuously improving customer experience has resulted in 4 consecutive years of 5-star APEX ratings. EL AL continues to be a symbol of Israeli excellence in aviation.
All images credited to EL AL Israel Airlines
