Today, January 12th, Irish company InflightFlix International Ltd. announced an inflight entertainment destination content deal with Aer Lingus. 

InflightFlix videos onboard Aer Lingus aircraft will feature 500 Irish tourism experiences covering every corner of Ireland as well as destination guides for two UK cities and 11 transatlantic destinations. 

This agreement follows an initial partnership from 2018 where InflightFlix produced Wild Atlantic Way and Dublin video guides for Aer Lingus.

Boost for Irish tourism

The distribution deal is a huge boost for tourism in Ireland. InflightFlix will promote 500 reasons to visit Ireland, listing ten reasons to visit each of the 32 counties and 50 things to do, plus places to stay and shop in each of the cities of Dublin, Belfast, Cork and Galway. 

Two-hundred small Irish tourism businesses have previously signed up. The new affordable platform provides access to airline inflight entertainment systems, which were previously unattainable on smaller budgets.    

InflightFlix signed a similar agreement with Emirates in 2021, with content coming online in 2023. 

Aer Lingus 2.25m transatlantic seats

Aer Lingus has a record number of 2.25 million seats on sale to North America for Summer 2023, making it the carrier’s largest North American summer schedule to date. Next year the airline will operate 15 direct transatlantic routes from Ireland and three direct transatlantic routes from Manchester to Orlando, New York JFK and Barbados. 

InflightFlix produces premium destination video guides for airline inflight entertainment, showcasing great things to do, places to go, stay, eat, drink and shop in cities within their network, inspiring people to visit Ireland.

Commenting on the deal, InflightFlix CEO Martin O’Regan, said: ‘This is a unique opportunity for ten tourism businesses in each county to get in front of North American passengers pre arrival at an affordable price. Previously inflight advertising was only affordable by the big brands with international advertising budgets, now small Irish companies in every county can promote their experience at a fraction of the cost.”

Marc Giles, Head of Customer Experience at Aer Lingus, commented: ‘’We are passionate about providing a world class inflight entertainment experience for our Aer Lingus customers. The InflightFlix destination video guides provide high quality, informative and relevant destination content to our customers travelling on our transatlantic network. 

‘’We’re delighted to renew our contract with InflightFlix and entertain our transatlantic customers with destination video guides to Ireland, UK, USA and Barbados. The video guides greatly enhance our inflight entertainment which already includes endless hours of the latest movie releases, TV boxsets, games and music.’’

IrishCentral and Irish Pubs around the world

InflightFlix will also distribute its Irish tourism videos via IrishCentral in the US and Irish Hospitality Global (a global network of Irish bars). IrishCentral receives over 3 million unique visitors a month and is the trusted source for news and information on Ireland in the US. 

InflightFlix is disrupting airline inflight entertainment by producing native destination video guides that enhance the passenger experience by providing relevant content to passengers on board and convert cost to revenue for airlines. In the absence of inflight magazines post Covid, InflightFlix enables tourism business to reach globally dispersed visitors without a global advertising budget. 

About InflightFlix

InflightFlix, based in Shannon, Ireland, produces premium destination video guides for airline inflight entertainment, showcasing great things to do, places to go, stay, eat, drink and shop in cities within their network. InflightFlix has been a member of APEX, the Airline Passenger Experience Association since 2018.

InflightFlix enables:

• Airlines to inspire and enhance the passenger experience with 100 reasons to visit each destination on network and to convert destination content costs to revenue.
• Tourism Boards to target people globally with air access on flights between competing destinations and showcase 100 reasons to book a flight to their destination.
• Visitor Experiences to reach a global audience at an affordable price, particularly inbound airline passengers en-route, engage them with their 30-second video, and compel them to add these experiences to their itinerary pre-arrival.

All images credited to Aer Lingus