TAV Operation Services, one of the world’s leading airport hospitality providers, opened its redesigned Primeclass lounge at Ankara Esenboğa Airport on 22 October 2026. Located in the domestic terminal, the two-storey lounge accommodates 135 guests across 380 square metres.
Aude Ferrand, Chief Commercial Officer (CCO) of TAV Airports Holding and CEO of TAV Operation Services, said: “The opening at Ankara Esenboğa Airport, operated by TAV Airports, marks an important step in our global growth and premium hospitality strategy.
“Our new Primeclass concept reimagines lounges as lifestyle spaces where travellers can experience design, local culture and personalised service. Beyond the lounge itself, it reflects our vision of supporting airports in enhancing the overall guest experience through seamless, hospitality-driven journeys.”
Ankara is the first location in Türkiye to introduce the concept, and we will continue to bring it to our global network, adapting it to the local identity of each destination. By combining hospitality expertise with integrated traveller services, we aim to create greater value for both passengers and airport partners.”
The new lounge concept translates Primeclass’s “The Place to Be You” philosophy into its design and guest experience. First introduced at Sofia Airport in spring 2026, it is planned for further locations, including Paris Orly.
The company aims to roll out the concept progressively across its global network by the end of 2027, with each lounge retaining a shared brand philosophy and experience framework while expressing the character of its destination.
A lounge shaped around the traveller
The layout brings together dedicated spaces for working, dining, socializing and relaxation areas, allowing guests to spend their time before a flight in their own way. A library offers a selection of books on design, travel, lifestyle and local culture.
The bar is located on the entrance level and the buffet on the lower floor, with refreshments available on both levels. Worktables with power sockets, custom-designed side tables with movable tops, and lockable storage for luggage and personal belongings provide practical comfort.
An accessible reception counter and toilet, together with a lift connecting the two floors, support guests with different accessibility needs.
Local identity through design and art
The design interprets Primeclass’s global brand identity through materials, textures and spatial planning. The brand’s signature terracotta colour is paired with natural and warm materials to create a welcoming interior. A Drop Paper ceiling installation above the bar and an acoustic felt ceiling on the lower floor are among the distinctive design details. Durable materials and waste separation practices support the lounge’s approach to responsible hospitality.
Art is integral to space and its connection to local culture. Works by local artists offer contemporary interpretations of traditional Turkish art bringing cultural heritage into the lounge and giving the global concept a distinctive local expression.
Anatolian flavours with a contemporary perspective
The menu reflects the same philosophy as the design combining Primeclass’s global hospitality standards with the culinary character of the destination. At Ankara Esenboğa, Anatolian ingredients and traditional flavours are reinterpreted for a contemporary menu catering to different traveller preferences.
Seasonal produce shapes the selection with grains, pulses, root vegetables, fresh herbs and dried fruit among the featured ingredients. Plant-forward options, shared plates and light snacks available throughout the day offer flexibility for different tastes making food an integral part of the travel experience and its connection to the destination.
The concept is guided by four Primeclass principles: Staying Tuned, Collective Experience, Human Touch and Better Future. Together, they reflect the brand’s commitment to evolving traveller needs ,cultural connections, personalized service and responsible hospitality.
Primeclass’s vision extends beyond the lounge experience to the entire airport journey. Through complementary services such as Meet & Greet, Fast Track and private transfers, the brand supports travellers at every stage of their experience, from arrival at the airport to boarding. By connecting these touchpoints through a hospitality lens, Primeclass helps create more seamless, personalised and stress-free journeys while supporting airports in their efforts to elevate guest satisfaction and service quality.
The Ankara Esenboğa Primeclass Domestic Lounge welcomes passengers travelling in all cabin classs. Access is available through partner loyalty programmes, individual reservations or walk-in entry.
In addition to lounge access, Primeclass offers Meet & Greet, Fast Track and private transfer services at Ankara Esenboğa Airport, delivering a holistic travel experience designed around the needs of today’s travellers. By combining these services within a single hospitality ecosystem, Primeclass serves as a strong solution partner for airports seeking to enhance the passenger journey, increase service differentiation and create greater value across the travel experience.
TAV OS Company Profile
TAV Operation Services (TAV OS), a subsidiary of TAV Airports and a member of Groupe ADP, is one of the world’s leading airport hospitality operators, combining deep industry expertise with strong operational excellence. With over two decades of experience in travel and aviation, the company is a trusted partner to airlines, airport operators, financial institutions, and global brands worldwide.
Operating in 60 countries across more than 200 airports, TAV Operations Services delivers premium lounge management and holistic airport hospitality solutions, serving over 7 million passengers annually through nearly 400 service points. Its global footprint spans Europe, Türkiye, the Middle East, the Caucasus, Central Asia, East Asia, Africa, and North and South America.
The company offers a comprehensive portfolio of premium and ancillary airport services, including lounge management, Meet & Greet, Fast Track, porter services, airport transfers, loyalty and membership platforms, airport hotels, and commercial area management. These services are delivered through a strong, differentiated global brand architecture, including Primeclass, Extime Lounge, HelloSky, Treva, TAV Passport, and LoungeMe.
Through its Commercial Affairs operations, TAV Operation Services acts as the sole authorized provider of non-aeronautical revenue, media, and advertising management services across 10 airports in Türkiye, Georgia, North Macedonia, and Tunisia, covering space allocation, leasing, and end-to-end advertising sales and operations.
Guided by a strong commitment to service excellence, sustainability, and digital innovation, TAV Operation Services continues to redefine the airport experience by creating seamless, connected, and memorable journeys for today’s modern travellers.
All images credited to TAV Operation Services
