Discover Airlines and Spafax, the leading Experience Service Provider (ESP) to global airlines, today announced the launch of StoryWonder onboard.
The AI-powered children’s storytelling platform is now live for Discover Airlines’ passengers, giving flying families and children a personalized story experience that begins at home and continues through the airport, the cabin and the destination.
Passengers with a valid Discover Airlines booking receive a link to StoryWonder during online check-in and can begin creating stories before they travel. A short family setup lets parents and children aged three to 13 choose characters, themes, language and travel destination. The StoryWonder AI engine then generates an individual story with the child in the leading role, delivered in three formats: as an audio story, as a story to read independently, or as a bedtime story to be read aloud.
The integration covers more than 50 Discover Airlines destinations. Children can use the stories to prepare for their trip, learn about the country and its people in a playful way, and relive the journey after they return home. The StoryWonder interface is available in five languages – German, English, Spanish, French and Italian – while stories themselves can be generated in 11.
“As a quality leisure airline, we focus on family-friendly offerings and provide an extensive, complimentary entertainment program on our long-haul flights, as well as via our Onboard Cloud on short-haul flights,” said Sebastian Kaiser, Head of Product at Discover Airlines. “We are therefore delighted to now offer an innovative digital product from Spafax and StoryWonder, especially for families and children flying with Discover Airlines, to enjoy destination-based stories before or during the flight as well as during their vacation.”
StoryWonder is embedded in Discover Airlines’ Customer Experience Platforms and connected to the airline’s Entertainment Guide. On A330 long-haul aircraft with the connectivity service FlyNet®, passengers can also generate new stories in flight. An integrated audio player with download function means stories created on the ground or inflight remain available offline throughout the journey.
StoryWonder is developed by KB&B Family Marketing Experts and marks its first full airline deployment with Discover Airlines.
“Every airline talks about improving the family travel experience, and with Discover Airlines we are actually doing it end to end,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax. “A child can create a story at home, listen to it on board without a connection, and finish the adventure at the destination. It is entertainment built around the way families actually travel.”
Since launching, StoryWonder has reached more than 89,000 installs and generated over 58,000 stories, with a completion rate of around 88 percent.
“Flying is already a big adventure for children, and we turn it into a story in which the child takes the leading role,” said Rolf Kosakowski, CEO of KB&B Family Marketing Experts. “More than 50 Discover Airlines destinations become an experience: children prepare for their trip through the stories, learn about the country and its people in a playful way, and relive the memories afterwards. This start was made possible by our partner Spafax, and for me it is the beginning of many more airline partnerships to come.”
For Discover Airlines, the partnership extends the brand experience beyond the flight and into family life at home, deepening its appeal to traveling families. It also reflects a wider move in inflight entertainment away from passive, screen-based content toward participatory, personalized experiences.
About Discover Airlines
Discover Airlines is the Lufthansa Group’s leisure airline in Germany, flying travelers from Frankfurt and Munich to the most beautiful holiday destinations in the world. A cutting-edge product tailored to the needs of leisure travelers and the crew’s welcoming service, make flying with Discover Airlines a real pleasure. Since the summer of 2021, Discover Airlines has complemented the Lufthansa Group’s offering in the growing segment of leisure travel. Guests benefit from an end-to-end booking process and seamless transfers at the Frankfurt and Munich hubs as well as at many global destinations of the Lufthansa Group and its partner airlines. Discover Airlines is headquartered in Frankfurt, currently operates a fleet of 33 aircraft and employs around 2,200 people.
About Spafax Group
Spafax is a global travel media agency with one purpose: to entertain, inform and inspire travelers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global Movies, TV, Audio and digital services across every major entertainment market. Current clients include the Lufthansa Group, Emirates, JetBlue, Japan Airlines, Singapore Airlines, Korean Air, Cathay Pacific, Virgin Atlantic, flydubai and Oman Air and many others. Spafax provides brands with unique access to a global network of nearly a billion passengers across hundreds of touchpoints. The group is headquartered in London with over a dozen global offices. Spafax is part of WPP Group, the world’s largest advertising and marketing services company.
About StoryWonder
StoryWonder is an AI storytelling app for children. Every story is created personally and age-appropriately – the AI automatically adapts language and plot to each individual child. And it comes in three formats: as an audio story, to read yourself, and as a bedtime story to be read aloud, with the child’s own name built in as the hero of the plot. Available in five languages (German, English, Spanish, French, Italian), StoryWonder combines child-friendly storytelling with deep personalization. To date it has reached more than 89,000 installs and over 58,000 created stories, with a completion rate of around 88 percent. Together with brands, StoryWonder builds worlds where children become heroes.
Featured image cred to Discover Airlines
