In a move to further enhance accessibility and inclusivity, the ANA Group is introducing a redesigned sign language badge to enhance passenger communication and service quality. This initiative also aligns with preparations for the upcoming Tokyo 2025 Summer Deaflympics, an international multi-sport event for athletes who have hearing loss.
The new badge design depicts a heart formed by two intersecting fingers, symbolizing connection through hands. This imagery reflects ANA Group’s commitment to inspiring kindness and compassion through sign language. Additionally, the badge’s enhanced visibility ensures customers who require sign language support can easily identify and approach staff with confidence.
“The redesigned sign language badge emphasizes our dedication to inclusivity and accessibility for all our passengers,” said Keiji Omae, Executive Vice President of Customer Experience. “We recognize that seamless communication is essential for fostering connection, and this badge will enable our staff to connect more effectively with customers who rely on sign language.”
The updated badge will be worn by cabin attendants and airport staff who have obtained a level four or higher in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification.
The ANA Group strives to provide universal service of the highest global standard.
Accessibility features and service quality are continuously improved so that every customer, regardless of culture, language, nationality, age, gender or ability, can enjoy a comfortable, inclusive and stress-free travel experience.
About ANA
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. Today, ANA HOLDINGS Inc. (ANA HD) is recognized as one of the World’s Most Admired companies by Fortune.
ANAHD was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies. It offers three distinct airline brands: ANA, Peach, the leading LCC in Japan, and AirJapan, launched in 2024 for international routes covering Asia.
ANA’s legacy of superior service has earned SKYTRAX’s 5-Star rating every year since 2013, making it the only Japanese airline to win this prestigious designation for 12 consecutive years.
ANA is also a four-time recipient of the ATW Airline of the Year award, recognized for excellence in aviation.
ANAHD has been selected as a member of the Dow Jones Sustainability World Index list for eight consecutive years and the Dow Jones Sustainability Asia Pacific Index list for nine consecutive years.
Featured image credited to ANA
