Spafax, the leading Experience Service Provider (ESP) to global airlines, today unveiled an exclusive collaboration with StoryWonder, an innovative AI-powered storytelling platform developed by KB&B Family Marketing Experts of Germany.  This unique partnership will leverage StoryWonder’s creative AI technology and Spafax’s airline integration capabilities to enhance family travel experiences by turning routine flights into personalized, immersive adventures.

Available to airlines as both interactive text and audio experiences, StoryWonder empowers children to become the heroes of their own stories, creating unique, AI-powered adventures tailored to their individual interests. Through intuitive user interfaces and engaging, family-friendly narratives, StoryWonder is poised to elevate the passenger journey, making travel experiences more fun for children…and relaxing for parents.

By making hyper-personalized (and airline-branded) children’s stories available for the first time ever, Spafax and StoryWonder are offering a unique opportunity for meaningful engagement and positive brand association with the next generation of travelers.

“Traveling with kids can be challenging, and airlines are constantly seeking ways to enhance the family travel experience,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax. “Our collaboration with StoryWonder is a perfect match – combining StoryWonder’s creativity, personalization, and child-focused innovation with Spafax’s deep expertise in airline media and passenger experience. Together, we’re helping airlines create magical, stress-free journeys that families genuinely appreciate.”

Integrating StoryWonder into the airline ecosystem is effortless with the expert support of Spafax. StoryWonder can be added to the IFE microsite of the airline, the airline’s native app, and even the inflight connectivity portal onboard of the aircraft. As well, the airline brand can be integrated into the StoryWonder App as an individual world. There is no limit to creativity here. An airline’s mascot can become a guiding character, destinations can inspire story settings, and crew’s voices can even narrate the tales.

StoryWonder supports multiple languages and can be linked to frequent flyer programs, rewarding engagement. For example, children might unlock a new story chapter when their family reaches a mileage milestone. With Spafax’s scalable backend, StoryWonder is designed for seamless integration, either through inflight entertainment or passengers’ personal devices. And with industry-leading data protection, families can trust the experience, reinforcing your airline’s reputation for safety.

“Air travel is already pretty magical for kids,” said Rolf Kosakowski CEO at KB&B. “But it can also feel a bit scary for little ones. We are very excited to be working with Spafax to enhance the wonder of flying, while creating a sense of comfort and belonging for children by making them the star of their own air travel story.”

By providing engaging content tailored to young passengers, StoryWonder allows airlines to connect meaningfully with families, fostering brand loyalty and improving overall passenger satisfaction. Spafax’s extensive experience in curating and delivering premium passenger experiences positions the company perfectly as the ideal partner for airlines looking to innovate and differentiate themselves in family-friendly services.

Visitors to the Aircraft Interiors Expo in Hamburg, Germany, April 8-10, can visit the Spafax booth (4C40) to try out StoryWonder for themselves. At the event, the entertainment feature will be debuted to the airline industry and is expected to generate significant interest due to its innovative approach to inflight entertainment and passenger engagement.

ABOUT SPAFAX: 

Spafax is a global travel media agency with one purpose: to entertain, inform and inspire travelers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global Movies, TV, Audio, and digital services across every major entertainment market.

With a strong presence across Asia, Spafax proudly partners with leading carriers including Singapore Airlines, Japan Airlines, Korean Air, Qatar Airways, Emirates, EVA Air, Royal Jordanian, and Oman Air. Our global client roster also includes JetBlue, the Lufthansa Group (Lufthansa, SWISS, Austrian, Edelweiss and Discover), the IAG Group (British Airways, Iberia, Aer Lingus), and many more – connecting nearly a billion passengers annually across hundreds of touchpoints. Headquartered in London, Spafax operates from over a dozen offices worldwide, including key hubs across Asia, and is part of WPP Group, the world’s largest advertising and marketing services company.

ABOUT KB&B: 

KB&B Family Marketing Experts is a Hamburg-based agency specializing in brand experiences for families and children. With over 20 years of expertise, KB&B creates meaningful connections between brands and the next generation of consumers – through strategy, content, digital innovation, audio experiences, and data-driven insights. Our proprietary tools like StoryWonder, FAMILY FACTS and HEAROOZ empower brands to engage families authentically across all channels.

All images credited to Spafax