The words "Hub Spafax" in light and dark blue on the side of a building.

Press Release: Spafax celebrates 10 years of The Hub

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Press Release hub banner blue with title in red white and blueSpafax is proud to celebrate the 10th anniversary of The Hub, a key pillar of its inflight entertainment (IFE) services. Launched in 2014, The Hub by Spafax has played a critical role in improving content management for airlines, ensuring the seamless delivery of high-quality movies, television shows, and audio worldwide.

Strategically located in the heart of Hollywood’s iconic Sunset Gower Studios Lot, The Hub is a trusted partner in the IFE ecosystem. It offers streamlined and secure content management for over 1,000 global content providers and airlines. Through advanced digital workflows and best-in-class cloud technology, The Hub expedites the delivery of entertainment content from major studios to airlines, ensuring passengers enjoy the latest releases during flights.

“The Hub is a testament to our commitment to innovation and service,” said Arthur Cuyugan, SVP Technical Services at Spafax. “What began as a bold concept has grown into an essential component of the global IFE supply chain. We are delighted to celebrate all we’ve achieved over the past 10 years while continuing to drive the future of content delivery for our clients.”

"The Hub" text in blue and Spafax in magenta below it

In celebration of it’s 10th Anniversary, the Hub’s logo has been updated. Image: Spafax

Certified under the Trusted Partner Network (TPN), The Hub offers airlines and content service providers (CSPs) a range of secure, efficient services, including content transfer, transcoding, editing, subtitling, and closed captioning.

It operates in an air-tight, secure environment, ensuring the latest Hollywood content is handled with the highest protection and quality standards. Airlines continue to count on The Hub to deliver new movie releases at dates close to their theatrical debut, enhancing the passenger experience and boosting brand loyalty.

One of The Hub's advanced digital editing suites.

One of The Hub’s advanced digital editing suites. Image: David Pauritsch

“The Hub is a true cornerstone of our global operations, allowing us to deliver the highest quality content to airlines and passengers worldwide. We are immensely proud of the team behind The Hub and their dedication to advancing our capabilities year after year,” said Spafax CEO Niall McBain.

In addition to technical excellence, The Hub is respected across the industry for its deep industry relationships and personalized service. “The Hub is so well-regarded that even our competitors in the IFE industry rely on its services,” noted Cuyugan. “We are proud to be a trusted partner for content owners and airlines, delivering quality, security, and speed.”

Arthur Cuyugan shows Simply Aviation's David Pauritsch an older film on tape, a method of inflight content delivery that's now a distant memory for most airlines.

Arthur Cuyugan shows Simply Aviation’s David Pauritsch an older film on tape, a method of inflight content delivery that’s now a distant memory for most airlines. Image: David Pauritsch.

As Spafax looks ahead, The Hub will remain committed to further investment in cloud technology, automation, and staff expertise to ensure it continues setting the standard for content management in inflight entertainment. This milestone also honors Tony Taverner, Spafax’s former CTO, whose leadership and vision helped launch The Hub 10 years ago.

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Check out Simply Aviation’s new YouTube video for an exclusive behind-the-scenes look at how The Hub delivers Hollywood movies to your inflight screen.

About Spafax Group

Spafax is a global travel media agency with one purpose: to entertain, inform and inspire travelers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global Movies, TV, Audio and digital services across every major entertainment market. Current clients include Air Canada, British Airways, Emirates, Explora Hotels, JetBlue, LATAM, the Lufthansa Group, Singapore Airlines, Qatar Airways and many others. Spafax provides brands with unique access to a global network of nearly a billion passengers across hundreds of touchpoints. The group is headquartered in London with over a dozen global offices. Spafax is part of WPP Group, the world’s largest advertising and marketing services company.

Featured image credited to Spafax