Press Release: Air Malta deploys Bluebox digital PaxEx on A320neo


Press Release hub banner blue with title in red white and blueBluebox Aviation Systems today announced its selection by Air Malta to deploy a Blueview digital passenger experience on Air Malta’s new Airbus A320neo aircraft.

Blueview will be configured to offer Air Malta’s passengers an in-flight entertainment experience — entertainment, moving map, games, etc. — and will be deployed on a linefit Airbus Airspace Link installation.

This new aircraft is expected to be delivered to Air Malta next month, and the Blueview digital passenger experience will be live for passengers when the aircraft enters service.

As part of a fleet replacement project, a further three new 180-seater Airbus A320neo aircraft will be joining Air Malta’s fleet. This state-of-the-art, fuel efficient and more environmentally friendly aircraft will be the cornerstone of Air Malta’s planned new fleet. 

The project with Air Malta represents Bluebox’s third customer deployment for its wireless digital services platform Blueview on an Airbus Airspace Link installation. A project with Jetstar Group was announced in 2022, and the company’s first Airspace Link deployment was with Titan Airways in 2020. 


“As our industry recovers from one of the most challenging periods we’ve ever experienced, it’s exciting to see some real momentum on two fronts – the demand for digital services in all its forms, from IFE to onboard retail, but also the fact we’re seeing new aircraft coming into the global fleet that are to be kitted out from the start with our digital services platform,” said Kevin Birchmore, VP Global Sales at Bluebox.

“We’re excited to be included in the growth ambitions of customers like Air Malta, intent on offering their passengers the best onboard experience they can, and to be helping deliver that with Blueview.”

Blueview is an innovative software platform that provides both the browser-based portal through which passengers can view and access a range of digital services on board, as well as all the underlying functionality which ensures the secure delivery of content, third-party app integration, content management and analytics. It is a digital eco-system offering airlines the ability to engage and entertain their passengers on board and earn ancillary revenue for the airline in the process.

Bluebox Aviation Systems Ltd.

Bluebox Aviation Systems Ltd. designs and delivers award-winning digital passenger experiences for the commercial aviation industry. 

Bluebox’s software provides digital services and content – streamed to passenger devices or delivered via airline-owned tablets – that help airlines engage and entertain their passengers and earn revenue in the process. These can include onboard retail, advertising, and more traditional in-flight entertainment, including a wide range of film, TV, audio, games, and other digital content. Bluebox’s wireless streaming solution – Blueview – is available on a range of hardware platforms including the company’s award-winning Bluebox Wow portable wireless streaming platform and as a linefit solution on Airbus’ Airspace Link (OSP). As part of every deployment, Bluebox also provides expert professional services including design & development, project & content management, and our highly rated and often-complimented ongoing customer support. 

Headquartered in Dunfermline, Scotland, Bluebox has a global support network in Europe, the US, Australia, and Singapore.

About Air Malta

Air Malta is the national flag carrier of the Maltese Islands. Since 1974 it has played a vital role in supporting the national economic, social and cultural development of the Islands by ensuring stable and regular passenger and cargo connectivity within Europe and beyond. Air Malta is key for Malta’s connectivity, currently contributing to 26% of traffic and ensuring all-year round operations to more than 20 European cities and major airports. 

Featured image credited to Air Malta