British Airways aircraft cabin from the back in economy class. Seatback IFE screens are in view, showing the Paramount+ channel

Press Release: Paramount+ and British Airways launch IFE channel


Press Release hub banner blue with title in red white and blueParamount+, the global streaming service from Paramount, today announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.

From December, a dedicated channel on the airline’s Highlife entertainment platform will feature a curation of exclusive Paramount+ series for all ages, including HALO, THE OFFER, QUEEN OF THE UNIVERSE, KAMP KORAL: SPONGEBOB’S UNDER YEARS, ICARLY, YELLOWSTONE and the STAR TREK franchise.

Customers who wish to continue watching their favourite programme after their flight can do so by subscribing to the streaming service via a QR code on the Paramount+ channel on Highlife or on Customers will also be able to subscribe to Paramount+ ahead of their trip, providing them with the ultimate entertainment travel companion before, during and after their flight.

An introductory subscription offer of a month-long trial of Paramount+ will also available via the British Airways’ Executive Club, for Bronze, Silver and Gold members.

Anna Priest, Chief Marketing Officer, UK, at Paramount, said: “This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+. We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”


Calum Laming, British Airways’ Chief Customer Officer, said: “We’re committed to enhancing the premium experience for customers when they choose to fly with us and we believe this new partnership with Paramount+ allows our customers to enjoy hours of content in the comfort of their seat. There really is something available for everyone!”

Paramount+ launched in the UK & Ireland in June 2022. Through a major partnership with Sky, Sky Cinema subscribers can access the service at no extra cost through a standalone app on Sky Glass and Sky Q. Paramount+ is also available online and on mobile at and on a wide range of connected TV devices via distribution through Apple, Amazon, Google, Roku®, Samsung and more.**

*This exclusive offer will include a one-month free trial to Paramount+ where the service is available, and is available to British Airways’ Bronze, Silver and Gold Executive Club members.

**Paramount+ subscriptions for non-Sky Cinema users typically cost £6.99 per month or £69.90 per year in the UK and €7.99 per month or €79.90 per month in Ireland, after a free seven-day trial.

About Paramount+

Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., Canada, the U.K., Australia, Latin America, the Caribbean, France, Italy, Ireland and South Korea.

About British Airways

As a global airline and the UK’s flag carrier, British Airways has been flying its customers to where they need to be for more than 100 years. With more than 250 aircraft, the airline connects Britain with the world and the world with Britain, operating one of the most extensive international scheduled airline route networks together with its joint business, codeshare and franchise partners. In September 2021, British Airways launched its sustainability programme, BA Better World, committing to put sustainability at the heart of everything it does and with a clear roadmap to achieve net zero carbon emissions by 2050. British Airways is a founding member of the airline alliance oneworld, which serves around 1,000 destinations across the globe. British Airways flies to destinations in more than 65 countries. Its principal place of business is London, with its main home at Heathrow Terminal 5.

Featured image credited to British Airways/Paramount