Global entertainment and media agency Spafax announced today that it has been selected as Japan Airlines’ inflight entertainment (IFE) provider by the airlines’ subsidiary, JAL Brand Communications.

Spafax will add to Japan Airlines’ and 100%-owned subsidiary ZIPAIR Tokyo’s onboard experience with an innovative and engaging selection of Hollywood titles, World Cinema and TV programming, all supported by its reliability and service.

Niall McBain, Chief Executive at Spafax said: “We are honoured to be back working with Japan Airlines and look forward to showing them what we can achieve for their onboard entertainment experience.”

Jason Hau, Regional Director APAC at Spafax said: “We are delighted Japan Airlines recognises that the service focus solutions that we offer is the right match for their brand values.”

Spafax’s entertainment efforts will be led out of its Singapore office and supported by IFE teams in Hong Kong, Beijing, London and Southern California at The Hub.

“We are honoured to be back working with Japan Airlines and look forward to showing them what we can achieve for their onboard entertainment experience,” says Niall McBain, Spafax Chief Executive

About JAL Brand Communications Co., Ltd.

JAL Brand Communications Co., Ltd. is a group company of Japan Airlines, established in 2004 in Tokyo, Japan. It specializes in planning and production for inflight entertainment (movies, audio programs, games, etc), website, JAL group inflight magazines, members magazines and advertising in the mentioned publications.

About ZIPAIR Tokyo

Established in 2018 as a wholly owned subsidiary of Japan Airlines, ZIPAIR features a fully customizable travel experience based on an LCC business model. Offering complimentary Wi-Fi for all classes of travel, the carrier operates the Boeing 787-8 Dreamliner configured in a 290-seat layout. Based out of Tokyo Narita, ZIPAIR currently operates to 5 international destinations, including Bangkok, Seoul, Honolulu, Singapore, and Los Angeles.

About Spafax Group

Spafax is a travel media network with one purpose: to entertain, inform and inspire travellers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global Movies, TV, Audio and Games across every major entertainment market. Current clients include Air Canada, American Airlines, British Airways, Delta Air Lines, Emirates, the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. Spafax provides brands with unique access to a global network of a billion passengers, across hundreds of touchpoints. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.

Featured image credited to Airbus