Aeroflyer, a new charter airline based out of Kelowna, British Columbia, and providing passenger charter services across North America, has selected Bluebox Aviation Systems to provide wireless streaming services across its fleet of Boeing 737 aircraft.
Initially, Aeroflyer will deploy Bluebox’s digital platform on its first two aircraft using Bluebox’s battery-powered Bluebox Wow hardware. The airline will then migrate to the aircraft-powered version of Bluebox Wow as they expand their fleet.
“Launching a new airline on the back of the most challenging times our sector has endured, meant we had to come away from the gate with the most compelling offering available. With more passengers today expecting some kind of digital service on board, it was a case of W-IFE being a ‘must have’,” said Brad Schroeder, Manager, Engineering. “Just as we work with our airline and corporate charter customers to deliver excellence, we know how important it is to have partners who excel in what they do, are flexible and supportive. Throughout the pandemic Bluebox has helped us to configure a digital platform on a hardware configuration that will suit our needs as a charter airline as it grows, with the variety of purpose required for an IFE system offering today.”
The Bluebox system will offer movies, TV programmes, and a moving map to Aeroflyer’s charter customers – workers flying to Canadian oil fields, sports teams, and other corporate clients; and can be adapted to align with airline customers chartering Aeroflyer aircraft to supplement their fleet.
Speaking about securing another Canadian airline customer, Bluebox CEO Kevin Clark said: “These are exciting times as we come out of the pandemic with our existing customers returning to and enhancing their Bluebox deployments, and new airlines like Aeroflyer entrusting us in introducing a flexible and powerful digital platform to deliver a rich inflight experience from service launch.”
Bluebox’s digital engagement platform provides digital services and content streamed to passenger devices in any aircraft cabin. These include revenue generating services such as onboard retail – including touch-free payments, advertising, and more traditional in-flight entertainment, including a wide range of film, TV, audio, games, and reading material. Bluebox Wow is a discrete, lunchbox-sized unit, typically stowed securely in overhead bins, which creates the captive Wi-Fi network on board and delivers the digital services directly to passenger phones, tablets, and laptops.
Bluebox Aviation Systems Ltd.
Bluebox Aviation Systems Ltd. specialises in software solutions for the aviation industry. The Bluebox in-flight entertainment (IFE) portfolio provides airlines the latest technology to enhance the passenger experience with cost-effective and revenue-generating alternatives to seatback IFE systems.
Bluebox wireless IFE software is available on a range of hardware platforms to provide services on passengers‘ own devices, including on-board retail and IFE content (movies, TV, audio, games and other digital content), in any aircraft cabin. As part of any wireless IFE deployment, Bluebox also provides user interface development, content integration, and highly-rated ongoing system support.
Headquartered in Dunfermline, Scotland, Bluebox has a global support network in Europe, the US, Australia and Singapore.
Launching in April 2022, Aeroflyer provides passenger charter services across North America using Boeing 737NG aircraft. The new airline was conceived by KF Aerospace, a Canadian aviation pioneer with nearly 50 years of flying experience in passenger and cargo charters.
Featured image credited to Aeroflyer