Two men holding the Jet Luxe In Partnership Plaque2021 (Custom)

Press Release: Jet Luxe implements Standards of Service Excellence

Press Release hub banner blue with title in red white and blueJet Luxe has announced the implementation of its Global Standards of Service Excellence, developed in partnership with Forbes Travel Guide, the global expert in Five-Star hospitality, to enhance its service delivery. The announcement follows Jet Luxe’s completion of an extensive in-house service training program led by Forbes Travel Guide’s Learning and Development team. 

Gabriel Madrid, CEO said, “We are here to give choice, knowledge and power to jet users. Whilst there is ample data available to those seeking to benchmark hotels and dining experiences, there is little available information to qualify service standards in the private aviation sector. By working in partnership with Forbes Travel Guide to develop our service standards, we set ourselves apart giving discerning travelers a choice in line with their expectations. Jet Luxe is delighted to have worked in partnership with the Forbes Travel Guide which highlights our commitment to global service excellence.”  

Jet Luxe’s new Standards of Service Excellence will be rolled out across its business units from January 2022 and will cover its charter, aircraft management, and global concierge service. This enhanced approach gives a guarantee of a highly quality controlled customer experience and seeks to provide Jet Luxe’s clients with a structure through which to measure quality. 


“At Jet Luxe, it’s not enough to deliver what the customer expects; for us, it’s about leveraging our experience to predict a level of service they didn’t yet imagine,” said Kamila Kicinska, Head of Concierge.

Jet Luxe is the only private jet brand with bases outside of the United States to have committed to the program of Forbes Travel Guide service standards and service excellence training, making it a unique choice for well-informed travelers.

Forbes Travel Guide is known for its “Star Ratings” of luxury hotels, restaurants, and spas globally and brought its Five-Star hospitality approach to its work with Jet Luxe.

“We are grateful to have the opportunity to collaborate with Jet Luxe, and we congratulate the Jet Luxe team for their dedication to enhancing service excellence across their fleet.” said Megan Torrance, Senior Vice President of Learning & Development at Forbes Travel Guide.  

About Jet Luxe

Jet Luxe is a full-service private jet charter and management company for the business aviation sector. Meeting the needs of an evolving luxury travel industry, Jet Luxe offers ultra-personalized travel options to high-net worth and ultra-high net worth individuals. Jet Luxe is headquartered in the United Arab Emirates with a regional presence across the Middle East, Continental Europe, the United States, Latin America, and Asia Pacific. Jet Luxe is the only private jet provider with bases outside of the US that has implemented the Global Standards of Service Excellence from Forbes Travel Guide. 

About Forbes Travel Guide

Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants and spas. Started as Mobil Travel Guide in 1958, the company created the first Five-Star rating system in the United States. Today, Forbes Travel Guide’s incognito inspectors travel the world, evaluating properties based on up to 900 rigorous, objective standards. Forbes Travel Guide also supports the hospitality industry and other service-oriented businesses such as private aviation, luxury residential, and healthcare with bespoke training solutions, evaluation services and the creation of custom service standards.

Featured image credited to Jet Luxe