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Caption (copyright: AERQ): AERQ and ABOVE collaborate on seamless and automated media content supply chain

09

Sep 2021

Press Release: AERQ, ABOVE collaborate on media content supply chain

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Press Release hub banner blue with title in red white and blueAERQ, a promoter of digital transformation for aircraft cabins, and ABOVE a media processing and distribution platform, today announced their collaboration to automate the media content supply chain for commercial aviation in the cloud.

The introduction of the service will allow AERQ customers to enjoy the industry’s fastest and most cost-efficient end-to-end service for video asset encoding, integration, and deployment to aircraft. The service is currently being developed and is foreseen to be available Q4 2023/Q1 2024.

Both parties are convinced that today’s highly manual, slow, and overly expensive media content supply chain can only be step-changed when it is newly designed in a collaboration of partners across different areas of responsibility. In this collaboration ABOVE focuses on media file encoding, metadata generation, DRM protection and watermarking. AERQ develops automated, cloud-based, fast system integration workflows that allow customers to quality check proper CMS integration in the cloud – and spare them that extra trip to the system rack.

The integration of both parties’ workflows creates a true on-demand service that will allow service level agreements of as low as 24 hours for end-to-end content delivery to aircraft. It also realizes cost savings of up to 10x compared to incumbent media processing and integration cost. In addition to optimized workflows, the parties aim to provide transparency and control to airlines unlocking the whole potential of the end-to-end media journey. Though designed as a one-stop-shop service, airlines will be able to integrate their existing media and ancillary revenue partners e.g. content service providers.

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André Valera, Managing Director at ABOVE says: “Collaboration is key to unlock the adoption of paradigm-shifting technologies. What AERQ is proposing to the market is totally aligned with what we envision from a media distribution perspective, where standards are adopted, and friction points are removed. We look forward to contribute with our ABOVE value proposition and, together, to disrupt the inflight entertainment and connectivity ecosystem.”

Jonas von Kruechten, Head of Strategy and Business Development at AERQ says: “This cooperation showcases how innovation can be achieved when partnering within the industry and looking at the bigger picture. With ABOVE we are happy to have found a true front-runner in media content post-production services. Our innovative workflows will unlock both top- and bottom-line improvement potential for airlines through cost efficiencies and the ability to structure new digital products for passengers.”

About ABOVE

ABOVE is a joint venture between Germany based technology firm castLabs GmbH and Miami based content service provider Touch Inflight Solutions Inc., bringing together industry relationships, deep knowledge and experience of the ecosystems, from media to Inflight Entertainment (IFE) and cloud-based digital video processing technologies. ABOVE accelerates media distribution with an agnostic, fully automated, cloud-based platform. With a one-stop-shop approach, the digital platform is enabling a consolidated media supply chain for content owners, service providers and airlines.

About AERQ

AERQ is a joint venture between LG Electronics and Lufthansa Technik. It was founded in June 2019 and is headquartered in Hamburg, Germany. With its roots in consumer electronics and aviation it uses the extensive knowledge from both parent companies to develop digital solutions for aircraft cabins. AERQ takes the digital transformation of aircraft cabins to a new level by turning them into spaces for new ideas and business development. AERQ enables airlines to digitalise their aircraft cabins by providing a new kind of digital ecosystem in and around the aircraft fueled by software, hardware and data.
www.aerq.com

Featured image credited to AERQ

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Tags#AvGeek, #paxex, ABOVE, aero, aerospace, Aerospace Industry, Aerospace Market, AERQ, Air transport, air transportation industry, air travel, airline, airline passenger experience, airlines, ancillary revenue, André Valera, André Valera Managing Director at ABOVE, aviation, Aviation executive, aviation industry, Aviation Market, carriers, CMS integration, comfort, Commercial Air Transport, Commercial Aircraft, commercial aviation, content, content service provider, content service providers, CSP, DRM protection, embedded IFE, Embedded In-flight Entertainment, Embedded Inflight Entertainment, end-to-end service for video asset encoding, Entertainment, flier, flyer, General Aviation, hard product, Head of Strategy and Business Development at AERQ, IFE, IFE content, IFE Screen, IFE screens, in-flight entertainment, In-flight Entertainment Content, inflight entertainment, inflight entertainment content, integration, Jonas von Kruechten, Jonas von Kruechten Head of Strategy and Business Development at AERQ, Managing Director at ABOVE, media content supply chain, media file encoding, media processing and distribution platform, metadata generation, movies, Onboard Entertainment, operator, Operators, passenger, passenger experience, passengers, press release, safety, seat-back IFE, Seat-back In-flight Entertainment, Seat-back Inflight Entertainment, seatback IFE, Seatback In-flight Entertainment, Seatback Inflight Entertainment, services, soft product, travel, traveler, travelers, traveling, watermarking
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