This latest digital solution from Panasonic Avionics enables airlines to introduce a turn-key eCommerce experience onboard. It facilitates in-flight food and beverage ordering, expands storefront retail and duty-free offerings with the ability to present dynamic inventory, and initiates promotions throughout the customer journey, in both connected and non-connected environments.
Marketplace will enable Singapore Airlines’ passengers to experience an omni-channel shopping experience, offered in partnership with the carrier and its KrisShop retail platform, that will be branded eShopping. By using Marketplace, the airline can customize its current retail offering and add future stores to deliver real-time inventory updates to KrisShop.
Panasonic Avionics’ eCommerce platform will enhance the shopping experience for Singapore Airlines’ passengers by enabling them to shop in-flight and browse a hugely expanded choice of around 4,000 products. They will have the choice of delivery directly to their homes or on their next flight.
As an integrated solution, Marketplace enables retail catalogs to be pre-loaded on to the airline’s in-flight entertainment content server. This allows passengers to continually browse regardless of the connectivity status at the time.
Singapore Airlines will roll out the platform across its fleet installed with Panasonic Avionics’ in-flight entertainment solutions and is the latest chapter in their longstanding partnership which first commenced in 1995.
Andrew Mohr, Vice President, Digital Solutions at Panasonic Avionics Corporation, said, “We are thrilled to launch our new Marketplace platform with our longstanding partner Singapore Airlines, whose dedication to pioneering the passenger experience reflects our own.”
“Marketplace marks our latest commitment to revolutionizing and revitalizing the in-flight experience with our growing portfolio of digital solutions, and is an integral part of our efforts to welcome passengers back to the skies.”
Panasonic Avionics has designed Marketplace to enable airlines to customize the passenger experience by route, cabin and destination. For example, different retailer catalogs can be assigned to specific routes and cabins to align the experience to the passenger demographic.
Marketplace incorporates a range of eCommerce analytics tools that enable airlines to continually measure and refine its performance to ensure it meets their passengers’ needs.
Mr. Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA.
This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers.”
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world’s leading supplier of in-flight entertainment and communication systems. The company pioneered the industry beginning in 1979 and has consistently introduced innovations that enable unique customer experiences that enhance airline loyalty (NPS), ancillary revenue and operational efficiency. Leading airlines across the world have chosen to install Panasonic IFE systems on more than 15,000 commercial aircraft and satellite Wi-Fi connectivity on over 2,300 aircraft. Panasonic’s proven systems power ~70% of the global IFE-equipped fleet and are supported by the largest, global support and services team utilizing OEM insights to ensure peak system performance.
Panasonic Avionics Corporation is headquartered in California with over 3,500 employees and operates in 60 locations around the globe.
For additional information, please visit www.panasonic.aero
Featured image credited to Singapore Airlines