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Press Release: Touch’s data-centric approach helps airlines maximize IFE

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Press Release hub banner blue with title in red white and blueWhip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced today that Touch Inflight Solutions has selected Whip Media’s Content Value Management (CVM) platform to assist them in making strategic content acquisition, licensing and programming recommendations for their clients’ inflight entertainment systems.

A leading content service provider of Inflight Entertainment (IFE), Touch partners with domestic and international airlines, including LATAM, WestJet, LOT Polish Airlines, and TAP Air Portugal, to develop global and localized content strategies that offer curated inflight entertainment for their passengers across multiple markets.

Consumers are watching more TV shows and movies across multiple streaming platforms and they expect the same engaging global and regional digital inflight entertainment when they travel. CVM Insights provides the ability to understand that cross-platform consumption and what TV and movie titles are trending with viewers, offering a significant advantage for content providers. Whip Media’s real-time consumer viewing and engagement data covering more than 4.5 million television episodes and movies across 130 countries and 1,100 platforms, will provide these insights to Touch and help them understand which TV and movie titles are most likely to resonate with passengers in various countries so they invest in that content.

The COVID-19 pandemic has also forced airlines to spend more strategically and revisit their content strategies. CVM Insights will enable Touch to leverage data to help their airline partners more efficiently acquire and program the right content to increase ROI and maximize their budgets.

“We’re excited to work with Whip Media and utilize their unique analytics platform to assist our clients to develop innovative content strategies based on data,” said João Chaves, Director of Customer Service at Touch. “By leveraging Whip Media’s extensive insights on how consumers watch and engage with programming on a country level, we have a new measurement tool that will allow us to make smarter content investment decisions for our clients.”

“For WestJet, data is a critical part of our digital experience as it helps us ensure that we are focusing on what matters. With CVM Insights, Touch brings yet another data set at our disposal to help us predict and validate content trends. We’re excited to see how this platform will transform our inflight entertainment content strategy.” said Jag Sandhu, Product Manager, Inflight Entertainment & Connectivity at WestJet.

“Touch has been a pioneer for their data-centric approach to inflight entertainment and utilizing analytics in their content planning for leading airlines,” said Vince Muscarella, VP of Sales at  Whip Media. “We’re thrilled to partner with them and provide a true competitive advantage to their clients.”

Specifically, Touch will utilize CVM Insights to track audiences’ intent to view film and TV show titles before they are released to predict which ones are highly anticipated by fans and likely to perform well across countries and demographies. In addition, CVM Insights measures programming viewers have an affinity to based on their content tracking behavior, which can help augment companies’ acquisition decisions and programming curation.

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About Touch

Touch is a content service provider that combines 10+ years of experience in the IFE market, with well-established relationships in the industry, from content distributors to hardware providers, labs, and airlines. Touch focuses on the development of highly customized content curation strategies – supported by analytics – and respective management, structuring, and formatting as well as delivery.

About Whip Media 

Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. Whip Media has offices in Los Angeles, New York City, London, Amsterdam, and Paris. For more information, visit http://whipmedia.com.