The integration allows travelers to find food vendors near their location in the airport terminal, place a mobile order, and use step-by-step wayfinding to navigate to the vendor, all within a browser window on a mobile device without having to download a dedicated mobile application.
Grab is an airport e-commerce platform that connects participating airport restaurants and stores to travelers and enables contactless ordering and payments, providing an efficient process that reduces the spread of germs by minimizing human interaction.
The functionality was first deployed in connection with the maps at the new state-of-the-art LaGuardia Terminal B by LaGuardia Gateway Partners, the manager and developer of the terminal and a member of Vantage Airport Group.
“We’re pleased to partner with LocusLabs and Grab to maintain safety, improve efficiency and enhance the passenger experience at LaGuardia Terminal B and across our broader network of airports,” said Steve Thody, Senior Director, Project Initiatives, Vantage Airport Group.
“Vantage has always embraced the opportunity to do things differently. As our work on a contactless airport journey, from digital wayfinding and signage to hands-free ordering and payment, was already underway prior to COVID-19, Vantage and its partners are well positioned to help travelers navigate the new reality of air travel precipitated by the pandemic.”
For airports and airlines that activate the Grab integration in their LocusLabs smart maps, their passengers will be able to easily locate desired or nearby food service options, browse menus, place an order, and pay the bill all from their mobile device browser.
By ordering and paying directly from their mobile device, travelers can avoid touching menus, bills and credit card machines and have one less safety and hygiene worry. Additionally, airports and airlines can use QR codes on airport signage to promote food, retail and service options, automatically launching a map experience that surfaces the locations of restaurants and shops that allows travelers to place a mobile order through Grab.
The cooperation between LocusLabs and Grab expands the audience for mobile food ordering throughout the network of LocusLabs airport and airline partners. As the leader in connected mapping for aviation, LocusLabs offers high-quality digital maps for more than 100 airports globally, and partners with more than a dozen of the world’s largest airlines.
The Grab platform, available for iOS and Android devices, can be used at any participating airport by simply entering the airport name when prompted. Participating merchants are then searchable by food/shop type and location such as by nearby terminals or gates. Easy-to-follow navigation is then provided to the pick-up destination.
“The integration of LocusLabs maps with Grab functionality gives hungry travelers everything they need right at their fingertips and puts the power in their hands to help stay safe and avoid queues as they navigate through the airport,” says Jeff Livney, Chief Experience Officer at Grab. “Our combined technology minimizes staff and passenger interaction to give both groups peace of mind, reducing the burden on the airport team and information desk, and helping people to social distance.”
Upcoming Webinar: “COVID-19 Safety at the Airport”
LocusLabs will be hosting a panel-based webinar to discuss among other topics:
- Using map-based digital directories that are accessible on personal devices as a communication channel for safety precautions
- How mobile ordering and payments for airport concessions can limit congestion
- What COVID-19 has taught aviation leaders about traveler behaviors
- The future of air travel in a post-pandemic world, and how the measures being taken today could change the way airports operate going forward
Representatives from Grab, Vantage Airport Group, Seattle Tacoma International Airport, and LocusLabs will be participating. To register for the webinar please visit: COVID-19 Safety at the Airport. The webinar will be held at 10:00 AM PST on Thursday, August 27, 2020.
LocusLabs brings connected mapping to the built world, with a software platform that helps venue operators create better experiences through maps, search and wayfinding. Based in Oakland, CA, LocusLabs, with its flagship product LocusMaps, is the leader in built-space mapping for airports and airlines, and also offers a digital directory solution for workplaces. Locuslabs was acquired by Acuity Brands, Inc. in November 2019.
Grab is the largest e-commerce platform in airports worldwide, with omnichannel capabilities including a mobile marketplace, self-service kiosks and order at table technology provided to airports across the world. Grab was founded in 2014 and launched the mobile marketplace at Hartsfield-Jackson Atlanta International Airport in 2015.