Gaming is Panasonic’s latest enhancement to its Theatre inflight entertainment solution, and is designed to meet the needs of the 2.4 billion gamers worldwide by offering premium games that are created by globally recognized brands, including Toca Boca and Gameloft.
Panasonic is partnering with major gaming brands and forming relationships with developers to deliver exclusive gaming experiences that are aimed at satisfying diverse passenger interest within this enormous worldwide market.
Gaming is being launched with two market-leading partners: Toca Boca, the studio behind the popular games and digital toys for kids and families, and the action-packed Gameloft portfolio, which features a wide catalogue of games across many genres. Other partnerships will be announced later this year.
By introducing Gaming to the aircraft cabin, Panasonic will enhance the passenger experience by helping airlines gain access to a new segment of passengers that are interested in new digital experiences, and offer a better cost-to-value ratio than traditional media, providing a long-lasting value on investment.
Gaston Sandoval, Vice President of Product Management and Marketing, says: “The introduction of Gaming is the latest step in Panasonic’s journey to digitally transform the passenger experience.
“We are strategically partnering with leading gaming brands and pairing them with our industry-leading hardware and infrastructure, enabling us to bridge the divide between passenger expectations and airline offerings with the introduction of the next generation of gaming to aviation.
“For airlines, these innovative solutions provide a game-changing way to differentiate themselves in the market, and a unique way to drive ancillary revenue generation.”
“We are thrilled at the prospect of partnering with Panasonic,” says Caroline Ingeborn, President and COO, Toca Boca. “We know our high-quality, engaging content will be in good hands with Panasonic’s outstanding technology, and we hope to make travel a bit more fun for families.”
“We are very excited to be partnering with Panasonic to bring our games into a whole new world,” stated Henry Pan, Global Business Development Director at Gameloft. “At Gameloft, we want everyone to play, and we create high quality games for all digital platforms, wherever our players are, even if it is far off the ground.”
The global games market was worth $135 billion in 2018, according to Newzoo, with mobile gaming accounting for $63.2 billion. The market grew 10.9% from 2017, with the mobile games market growing at the accelerated rate of 12.8% in 2018 due to the high adoption of smartphones.
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world’s leading supplier of inflight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling its customers to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.
Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 5,000 employees and operations in 80 global locations, it has delivered over 14,300 IFE systems and 2,200 inflight connectivity solutions to the world’s leading airlines.