Global entertainment and media agency Spafax today announced the launch of Spafax IQ, a service designed to help airlines optimize their investment in entertainment across the passenger journey.
As aircraft connectivity rises and advertisers expect quality metrics for targeted campaigns, airlines are grappling with how to leverage the multitude of inflight entertainment and connectivity (IFEC) data they have access to. Spafax is launching Spafax IQ to help solve this challenge for airlines.
The new data service provides insights in the following areas including but not limited to: IFEC content performance, passenger engagement with IFEC product, cost per engagement metrics and audience profiling.
Spafax Chief Executive Officer, Niall McBain said:
“Spafax IQ is built to provide our airline clients with the insights they need to drive future IFEC product strategy and development. We use the latest research methodologies to build a detailed view of passenger behavior with entertainment while travelling and their expectations for richer, more valuable content experiences across every stage of the journey.”
Making its debut at Aircraft Interiors Expo in Hamburg this month, the Spafax IQ Data Analytics Platform is the first product to give airlines one view of their passenger engagement across all IFEC systems. Additionally, the platform helps airlines enhance the passenger experience through predictive analysis and increase revenue from advertising and brand partnerships.
Spafax Vice President of Entertainment, Henry Gummer said:
“We’re always looking for ways to help our clients get the most of their entertainment investment. Our Spafax IQ Data Analytics Platform is designed to improve ROI for entertainment and provides an easy-to-use-tool that allows our clients to run reports and generate insights for evidence-driven content strategies.”
Spafax IQ also provide insights on content performance against airline competitors. The service includes regular analysis and support from a Spafax team of data experts.
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.