Press Release: Serko’s Zeno integrates with Routehappy Hub UPA & UTA


Serko Ltd. (SKO.NZ), a leader in online travel booking and expense management for business, today announced that it will integrate additional content from Routehappy, the rich content platform for flight shopping. The new trial will see Serko test Routehappy Hub UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute) content in Serko’s new premium online corporate booking tool, Zeno. The new enhancement to Zeno is already in beta testing with selected clients.

After successfully integrating Routehappy Scores & Amenities (S&A) into itineraries in Serko Online and Zeno, Serko has added UPAs, which visually showcases in-flight features through descriptive text, photos and videos, and UTAs, which display ticket benefits and restrictions, like seat selection, baggage allowance, boarding priority and change information, in customer-friendly language into Zeno. The Routehappy rich content allows Zeno business customers to better understand their options and allows airlines an important new method to reach business travelers with their differentiated offerings.

Serko is the first Corporate Booking Tool to differentiate flight shopping by integrating Routehappy UPAs & UTAs. UPAs will be shown to users in search results, while UTAs will be presented when the fare or fare family has been selected. By incorporating this rich content, Serko users will have an easier way to understand what products will be available on their flight and what fare benefits and restrictions their ticket has.

Darrin Grafton, Serko CEO, said: “Serko is constantly striving to make navigating the growing array of booking business travel options easier. Our expanded Routehappy subscription, together with our new booking platform Zeno, is another key value-add for Serko travelers and airline partners. The key shift with this partnership is to merge the airline’s dot com content into the business platform of the future. Serko has always been an innovator and this is just another example of us leading the shift to move this market forward.”

“Serko is leading the way in corporate travel innovation for Asia Pacific business travelers,” said Robert Albert, CEO of Routehappy. “With our expanded Serko partnership, airlines can now display targeted, differentiated merchandising to the most valuable business customers.”

To see the current Serko integration of Routehappy S&A visit


About Serko

Serko is the leading online travel booking and expense management solution provider in Australasia, that is growing globally and is listed on the New Zealand Stock Exchange Main Board (NZX:SKO). Serko employs more than 100 people worldwide, with its HQ in Auckland New Zealand, and offices in Australia, China, India and the U.S.

Serko Online, sold by most Travel Management Companies in Australasia, has been helping corporate organisations save on travel programmes since 2007. Serko Expense, which integrates with Serko Online or as a stand-alone Expense Management System (EMS), is optimised for corporate card programmes and integrates with all major enterprise systems.

Serko’s small and medium business solution,, targets companies in Australia and New Zealand with less than 150 employees. It allows smaller organisations to self-setup and make or change bookings online.

Zeno is Serko’s newest global Travel and Expense solution for business that uses intelligent technology and a global ecosystem customized to each business’ advantage, to transform business travel challenges into positive new experiences across the entire journey.

Visit and for more information.

About Routehappy

Routehappy powers rich content for flight shopping, helping airlines and distributors differentiate and better monetize their products. Routehappy’s Scores & Amenities API provides flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a cloud-based platform that helps airlines create, manage and distribute targeted product and ticket attribute content, in standardized formats UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute) wherever flights are displayed. Routehappy is based in New York, serving airlines and distributors worldwide. For more information, visit To see Routehappy rich content in action, visit