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Press Release: Panasonic adopting inflight social posting apps

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RWGPRHubn pressPanasonic Avionics Corporation (Panasonic) and Flight Level Media (FLM) have today announced the signing of an exclusive multi-year partnership to offer a suite of complimentary in-flight social media applications.

Building on a trusted two-year partnership, Panasonic and FLM are launching a Facebook inflight posting app that will enable passengers to post unlimited one-directional free messages throughout a flight.

Messages will include real-time flight data showing the aircraft’s altitude, type, air-speed and other flight-specific information. Each message – both on and off aircraft – will also contain promotional and advertising opportunities with click-through capabilities including “opt in” data capture fields.

The initial launch will be followed by applications for Instagram, LinkedIn and Twitter.

Scott Scheer, Director, eXTV & Ancillary Services at Panasonic Avionics Corporation said: “We’re thrilled to continue our partnership with Flight Level Media.  They have a great record of delivering new and engaging experiences that take advantage of connectivity.

“This extended partnership acknowledges the continued strong demand for specific and unique social media experiences in flight.”  

Dan Callahan, CEO, Flight Level Media adds: “We are delighted to grow our  relationship with Panasonic, a world-class inflight entertainment and connectivity provider. This joint product offering connects the inflight audience, their social media networks and media buyers in a new, easy to use and fun way.

“With our significant experience in airline operations, media sales and application development, FLM understands the importance of data-driven solutions  that address many of the challenges associated with in-flight media while simultaneously enhancing the customer experience.

Panasonic and FLM’s relationship began in 2014 with the joint launch of the Postcards from the Plane product on Lufthansa’s FlyNet equipped aircraft.

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of inflight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling its customers to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 4,100 employees and operations in 80 global locations, it has delivered over 8,000 IFE systems and 1,000 inflight connectivity solutions to the world’s leading airlines. For additional information, please visit www.panasonic.aero.

About Flight Level Media

Since 1999, Flight Level Media has been a leader in developing in-flight applications and custom content solutions for both airlines and systems manufactures. It specializes in applications that use real-time flight data to connect passengers to their social media networks on the ground free of charge. Through an expanding product catalog, Flight Level Media continues to offer unique, customized promotional and revenue generating opportunities for airlines and their partners around the globe. To learn more about Flight Level Media visit www.flightlevelmedia.aero

Featured image credited to istock.com/JakeOlimb