JetBlue A321LR parked at the gate in the evening. Transatlantic guests will have access to the carrier's new lounges at JFK and Boston Logan.

JetBlue partners with Quvia to advance IFC and ensure consistent PaxEx

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JetBlue Airways is taking a multi-source approach to inflight connectivity in 2027, selecting Amazon’s forthcoming Ka-band Low Earth Orbit (LEO) satellite-powered Project Kuiper solution for aircraft carrying legacy IFC hardware, whilst tapping Viasat to bring its multi-orbit capable Amara system to new twinjets as part of an extended agreement with the satellite operator and aero ISP.

Now, the New York-based carrier has turned to Quvia — the first AI-powered Quality of Experience (QoE) platform for commercial aviation — to provide dynamic network management of these ‘Fly-Fi’-branded inflight Wi-Fi services, ensuring they work seamlessly across the respective satellite networks and maintain a consistent performance for customers.

Under a new agreement announced today, JetBlue will deploy Quvia Grid to manage each in-cabin network found on board its aircraft. Powered by AI, Grid has immense capabilities. In the maritime industry, for example, it is presently being used to seamlessly blend connectivity on ships across multiple providers, orbits and networks, allowing all available bandwidth to be consolidated into a single pipe, whether LEO, Medium Earth Orbit (MEO), or geostationary (GEO) satcom, 5G, LTE, fiber, microwave, and Wi-Fi.

For JetBlue, Grid will be used to “configure and control onboard network settings, monitor access points, troubleshoot issues in real time and maintain consistent performance for customers — all from a single platform,” Quvia explains.

Moreover, with Grid, JetBlue will be able to more effectively manage its Service Level Agreements with its aero ISPs — including Amazon Kuiper when it debuts in 2027 — as well as balance traffic across the aircraft and host the customer portal within the same system.

Ensuring quality performance and a consistent QoE is particularly important for JetBlue, as its passengers will expect to have a consistent experience with Fly-Fi whether they’re connecting to the Internet on aged aircraft with Project Kuiper or newer aircraft with Viasat’s latest IFC kit.

By partnering with Quvia now, JetBlue is laying the groundwork to use Grid for satellite connectivity orchestration as future multi-orbit systems roll out.

Grid, says a Quvia spokesperson, “is designed to intelligently orchestrate traffic in and off the aircraft to deliver the best possible connectivity performance and QoE, whether our customers are working with a single satellite network or multiple networks/orbits/links. It has already shown it can manage that kind of orchestration seamlessly in industries like cruise, and we expect those capabilities will become increasingly relevant in aviation as multi-orbit solutions roll out.”

The result is a unified, end-to-end approach to managing and optimizing both the onboard network and QoE.

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Given that Quvia will be providing dynamic network management to JetBlue, it will support the airline with a dedicated account team. “We work closely with their team on deployment and provide ongoing access to our experts and resources whenever needed,” says the Quvia spokesperson.

Today’s news represents an expanded arrangement between JetBlue and Quvia, as the two parties have been quietly working together for some time.

Indeed, JetBlue already uses the Quvia Pulse app to measure and monitor IFC QoE in real time, gaining insight into the performance of its current Viasat-supported network. Pulse breaks down results by flight, route, time of day and regional demand patterns, while also accounting for factors such as location, fleet type and onboard usage. The resulting QoE scores “have helped JetBlue ensure its free high-speed Fly-Fi service meets customer expectations, and identify opportunities to improve reliability,” Quvia says.

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Featured image credited to Jason Rabinowitz