Routehappy data is seen delivering a visual flight shopping experience to customers

Press Release: Airlines take advantage of open access to Routehappy

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Press Release hub banner blue with title in red white and blueATPCO has launched access to Routehappy for all Community Participation airlines as of 1 January 2026. 

A total of 106 airlines are now using Routehappy to deliver their customers a visual flight shopping experience, more than doubling the number from before the launch, a 152% increase in 12 months.

Since June 2025, at least 60 airlines have taken advantage of open access to Routehappy to import their visuals in preparation for the 2026 launch, including major airlines such as Finnair, China Airlines, SAS, and Singapore Airlines. ATPCO expects even more airlines to adopt Routehappy in the coming months.

Routehappy is transforming flight shopping with modern, engaging merchandising. From seat images and virtual cabin tours to fare and product details, Routehappy helps ensure the right content reaches the right shopper every time. Travelers will now see 53% of the flight schedule covered by visuals. 

Routehappy data is seen delivering a visual flight shopping experience to customers

Importantly, sales channels now get immediate access to visuals for more than 100 airlines and counting. By providing and delivering consistent assets and imagery, direct from airlines sales channels can now integrate the broadest set of data that forms a critical part of the flight shopping experience. Shoppers will now get a more modern, more complete view of each offer as a result.

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“The growth of Routehappy adoption in the last six months by so many airlines sets a new standard for the modern flight shopping experience. Airlines and sales channels can now offer content and visuals to shoppers more seamlessly across their digital presence,” said Chris Phillips, Chief Commercial Officer at ATPCO. 

“Now is the time for sales channels (direct or indirect) to integrate Routehappy into their displays. Thanks to this unprecedented scale of visual coverage, ATPCO has made it easier than ever to deliver the enhanced, modern flight shopping experience that today’s travelers expect.”

All images credited to ATPCO