IndiGo and Bluebox Aviation Systems today announce their partnership to offer a next-generation digital inflight experience to IndiGo customers.
Powered by Blueview, Bluebox’s modular digital services platform, the system will be integrated as a line-fit solution on Airbus’ Open Software Platform (OSP) on IndiGo’s upcoming A321XLR fleet. This makes IndiGo India’s first airline to do so, ensuring access to the inflight entertainment offering from the aircraft’s first flight, without the need for retrofitting.
IndiGo customers on the A321XLR will be able to enjoy a wide range of digital services directly on their personal devices, including:
- A rich library of inflight entertainment (IFE), featuring movies, TV, audio and games
- An interactive moving map for real-time flight tracking
- An engaging graphical user interface (GUI) reflecting IndiGo’s brand
- Access to digital dining menus
“OSP allows airlines to harness powerful, integrated software environments as standard,” said Kevin Clark, CEO, Bluebox. “With Blueview, IndiGo will be able to offer passengers a seamless and engaging digital experience immediately, with the capability to evolve with passenger demands over the coming years.”
“We are delighted to offer engaging inflight entertainment on our A321XLR fleet, in partnership with Bluebox, which our customers will be able to experience on their own personal electronic devices (PEDs),” said Pieter Elbers, Chief Executive Officer, IndiGo.
“By enabling access to a wide range of entertainment on their personal devices – including popular Indian and Hollywood films, TV shows, games, anime and animated series – we are confident that this solution adds significant value to our customers’ onboard experience, making it more enjoyable.”
About IndiGo:
IndiGo is India’s preferred and one of the fastest-growing carriers in the world. IndiGo has a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across its unparalleled network.
With its fleet of 400+ aircraft, the airline operates around 2,200+ daily flights, connecting 90+ domestic and 40+ international destinations, inducted 58 aircraft in 2024 and welcomed over 118 million customers in FY25. IndiGo was also named the ‘Best Airline in India and South Asia’ by Skytrax at the World Airline Awards 2025.
About Bluebox Aviation Systems Ltd.:
Bluebox Aviation Systems designs and delivers digital passenger experiences for airlines worldwide. Its award-winning Blueview platform offers airlines engaging inflight entertainment, onboard retail, advertising and payment-processing solutions.
Headquartered in Dunfermline, Scotland, Bluebox supports airlines globally through dedicated service teams in Europe, the US, Australia and Singapore.
All images credited to Bluebox Aviation
