Hong Kong Airlines has introduced a new in-flight entertainment (IFE) experience for its passengers through the launch of the Blueview digital platform, deployed on Bluebox’s wireless IFE solution implemented onboard selected A330 and A320 aircraft.
This introduction marks the first portable wireless IFE solution deployed by a Hong Kong-based carrier, offering passengers free access to a wide selection of local, regional, and Hollywood content via their own devices. The airline has also digitised its Inflight Duty Free Catalog, together with video and audio content to deliver a deeper, more immersive content experience for passengers.
“This partnership with Hong Kong Airlines is a powerful example of how digital innovation can enhance the passenger experience without adding complexity,” said Sek Boon Foo, Director of Sales – Asia at Bluebox.
“By deploying Blueview onboard their fleet, Hong Kong Airlines is delivering high-quality entertainment in a cost-effective, flexible way that supports both operational efficiency and their broader cabin refresh strategy. We’re proud to play a role in their journey toward a more connected and passenger-focused future.”
This latest IFE upgrade is part of a broader push by Hong Kong Airlines to enhance the overall passenger experience. In recent months, the airline has undertaken several cabin refresh initiatives, including updated seating, improved in-flight meals, and the introduction of new routes to increase connectivity across Asia-Pacific. These investments signal a renewed commitment to delivering a more comfortable, convenient, and engaging travel experience. The deployment of Bluebox’s Blueview platform fits seamlessly into this strategy, adding a modern digital layer to the in-flight offering and reinforcing the airline’s focus on passenger satisfaction and service innovation.
About Bluebox Aviation Systems Ltd.
Bluebox Aviation Systems designs and delivers digital passenger experiences for airlines worldwide. Its award-winning Blueview platform offers airlines engaging inflight entertainment, onboard retail, advertising, and payment processing solutions. Headquartered in Dunfermline, Scotland, Bluebox supports airlines globally through dedicated service teams in Europe, the US, Australia, and Singapore.
About Hong Kong Airlines
Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to over 30 destinations across the Asia Pacific and North America, and currently maintains interline and codeshares with multiple airline partners and ferry service providers. Hong Kong Airlines operates an all-Airbus fleet. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011.
All images credited to Bluebox
