Immfly, a global leader in onboard digital solutions, today announced that it has reached an agreement for the acquisition of Data Clarity, bringing together two leaders in aviation technology to deliver the industry’s first truly unified, data-driven retail and connectivity ecosystem.
Today, airlines face mounting challenges: razor-thin margins, rising sustainability pressures, fragmented digital systems, and passengers who expect the same seamless retail experience in the air that they enjoy on the ground. Until now, solutions have remained siloed, leaving value trapped in disconnected systems.
The combination of Immfly and Data Clarity addresses this head-on. Together, the companies will deliver a single platform uniting passenger engagement, in-flight connectivity, and data-driven retail forecasting. The result: reduced waste, increased revenue, streamlined operations, and more sustainable passenger journeys.
“This isn’t just about technology, it’s about redefining how airlines connect with passengers and unlock value”, said Jimmy M. von Korff, Executive Chairman and Co-founder of Immfly. “By uniting our strengths, we’re creating a new benchmark for efficiency, revenue growth, and loyalty in the skies.”
Data Clarity has established itself as the market leader in forecasting, reporting, analytics, warehousing, back-office, and data integration, thanks to its AI‑powered, end‑to‑end smart data solutions that streamline operations, personalize customer engagement, and improve decision‑making.
By combining Immfly’s onboard digital solutions expertise with Data Clarity’s proven leadership in data intelligence, this partnership creates a powerful foundation for the next era of airline retail and connectivity.
“Together, we’re not simply responding to industry change — we’re driving it,” said Kevin Carrick, CEO of Data Clarity. “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines worldwide.”
The combined capabilities of Immfly and Data Clarity will be showcased at the World Aviation Festival in Lisbon on October 8th, where the companies will unveil their joint vision for the future of connected aviation. Join them at booth 1‑147.
About Immfly
Immfly is a global leader in onboard digital solutions, transforming the passenger experience with innovations in entertainment, connectivity, and retail. Founded in 2013 and headquartered in Barcelona, Spain, Immfly partners with more than 50 airlines across Europe, Latin America, North America, and Asia-Pacific, impacting over 400 million passengers annually. With technology installed on more than 2,800 aircraft, Immfly offers modular and flexible solutions tailored to full-service, low-cost, and regional airlines.
About Data Clarity
Data Clarity is a specialized data solutions firm providing AI driven forecasting, integration, analytics, and engagement solutions that streamline operations, personalize customer engagement, and improve decision-making for the aviation industry.
All images credited to Data Clarity/Immfly
