ATPCO is expanding access to game-changing retailing data from Routehappy that transforms how consumers shop for flights.

Beginning 1 January 2026, all Community Participation member airlines will gain access to the full suite — including Routehappy Visuals, Routehappy Attributes, the Routehappy API, and new self-service tools.

This expanded access gives each member airline more control, greater flexibility, and a scalable way to connect with travelers during the flight shopping journey.

Routehappy Attributes, which enable airlines to publish accurate, structured information about onboard services and fare benefits such as Wi-Fi availability and baggage allowance in the flight booking process are already available to Community Participation airlines.

With this expansion, member airlines can also distribute visual merchandising content, such as interactive virtual cabin tours, seat images, and short videos across both direct and indirect channels.

“This is more than a product update, it’s a mindset shift,” said Tom Gregorson, Chief Strategy Officer at ATPCO.

“Airlines have spent years and hundreds of millions of dollars enhancing their onboard product, but many shopping displays still focus only on price and schedule. With the full Routehappy suite now part of Community Participation, airlines can easily bring their products to life for every shopper, in every channel.”

ATPCO’s 2024 and 2025 flight shopper surveys show a clear, consistent message: visuals significantly influence traveler behavior, and expectations are only growing. 

A few key stats include: 

• 80% of travelers want to see their seat before booking
• 83% want to explore a virtual tour when selecting a seat
• 66% say visuals increase their likelihood of paying for a better seat
• 82% are more likely to purchase extras after booking when visuals are included

ATPCO informed airlines of the change in June to allow them to create Routehappy Visuals in time for the January launch. In just three months, airline momentum has surged.

Between June and September 2025, more Routehappy Visuals were created and submitted than in the previous two years combined, clearly indicating that airlines see value in modern merchandising content. This increase means that, by launch, consumers will see, at minimum, a 43 percent increase in the number of visuals available in the market than currently live on flight shopping websites.

With 47 additional airlines already working with ATPCO to create this content in the coming months, this number will only continue to increase.

To date, twenty airlines have already prepared visuals ahead of the January launch. Full-service carriers such as Finnair and Virgin Australia are showcasing premium experiences, while low-cost leaders like Breeze Airways and Norse Atlantic Airways are using visuals to highlight their unique value.

Starting 1 January 2026, Community Participation airlines will be able to 

• Use Routehappy Visuals to showcase seat types, cabins, meals, and more
• Continue leveraging Routehappy Attributes to clarify fare rules, benefits, and onboard features
• Integrate content into their own websites and other touchpoints via the Routehappy API
• Create, manage, and update visuals in near real-time with new self-service tools in the Routehappy Hub

Sales channels will also benefit from expanded member access. With content delivered through a centralized feed and managed directly by airlines, Routehappy ensures more consistent and accurate merchandising across platforms. This improves shopper trust, supports upsell potential, and helps deliver a more modern and transparent experience across the flight shopping ecosystem.