beOnd, the world’s first premium leisure airline, has introduced a new personalised amenity kit, developed in collaboration with Avant — the London-based skincare brand known for its sustainability and performance. This new experience is part of beOnd’s ongoing mission to redefine travel through wellness, design, and intentional luxury at 30,000 feet.

A Ritual of Comfort, Curated for You

More than just an amenity, the beOnd kit offers a moment of calm designed for the modern traveller. Upon settling into their lie-flat seats, guests are welcomed with a pouch of hand-selected essentials by Avant complemented by the serviced tray of additional luxuries, allowing each guest to choose what suits their personal ritual. Options include many airline firsts, such as:

• Avant Hydra-Bright Collagen Eye Restoring Pads
• Avant Centifolia Rose Radiance Capturing Face Mask
• Humantra Electrolyte pouches

Even lavatories reflect beOnd’s design ethos, stocked with Avant’s hand and body care products and a sustainable dental kit featuring a bamboo toothbrush and Marvis toothpaste.

Luxury That’s Personal, Not Excessive

This amenity concept reflects beOnd’s focus on mindful design—elevating the journey while reducing unnecessary waste. By offering guests only what they truly value, the airline lowers product waste while opening the door to greater customisation in the future, including pre-flight meal selection and tailored onboard experiences.

“Luxury travel is evolving, it’s no longer about abundance, it’s about intention,” said Tero Taskila, CEO of beOnd. “Every part of this experience was designed to feel personal, thoughtful, and aligned with what modern travellers truly value.”

This launch reflects beOnd’s vision for a new kind of travel—intentional, elevated, and personal. From chef-designed dining to open-cabin comfort and wellness-driven details, beOnd is reshaping what it means to fly for leisure.

About beOnd

beOnd is the world’s first premium leisure airline, offering a uniquely elevated inflight experience designed for travellers who fly to unwind, explore, and reconnect. With a focus on lie-flat comfort, refined wellness, and destination-inspired service, beOnd invites guests to discover its signature cabin. Every element of the journey is curated for calm, care, and curated luxury—30,000 feet in the sky.

All image credited to beOnd