A cabin crew member is showing a BBC Kids stuffed toy to a child and his mother in-flight.

Press Release: flydubai partners with BBC Studios to launch BBC Kids

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flydubai, the Dubai-based carrier, and BBC Studios today announced a new partnership that will see the launch of a BBC Kids branded space for flydubai passengers on their inflight entertainment system.

From 01 December 2024, access to over 15 hours of content on the BBC Kids channel will keep pre-schoolers and older children as well as their carers entertained on board.

Passengers will have access to world class global hits including the International Emmy award-winning “Hey Duggee” and the multi-award-winning “Bluey” which is the most streamed series in the US this year so far.

A selection of BBC Kids content is displayed on the in-seat IFE

For younger children, other programmes available on board include the fun and exciting adventures of “Supertato” as he tries to beat off the evil pea, “Andy’s Global Adventures”, which takes viewers around the globe exploring nature’s mystery and animal behaviours, the thrill-seeking “Go-Jetters”, and the wholesome stories of “JoJo & Gran Gran”.

For older kids, programmes include award-winning wildlife expert Steve Backshall’s “Deadly 60” and “Steve & Aneeshwar Go Wild” where Steve teams up with young environmental enthusiast Aneeshwar. Also available to watch is Love Productions popular cooking competition “Junior Bake-Off”, educational historical sketch comedy series “Horrible Histories” and “Jamie Johnson” which tells the story of a young boy trying to achieve his dream of becoming a famous footballer.

Daniel Kerrison, Senior Vice President of Inflight Operations at flydubai said: “we are excited to have partnered up with BBC Studios. We have always been committed to innovating our products and services and enhancing our passengers’ inflight experience. With the addition of BBC Kids to our inflight offering, we look forward to providing our passengers with more hours of high-definition in-seat entertainment and access to award-winning content.”

flydubai’s inflight entertainment system feature a wide selection of movies, TV shows, music and games. Passengers travelling in Business Class can look forward to viewing the content on a full HD, 15.6-inch screen while Economy Class passengers can enjoy the same high quality content on an 11.6-inch screen.

The carrier’s inflight entertainment features content from major studios including Warner Brothers, Sony Pictures, HBO and Cartoon Network, offering more than 600 hours of movies and more than 700 TV shows. Passengers can also enjoy movies available across a variety of languages including Arabic, English, French, German, Italian, Japanese and Hindi.

Zina Neophytou, Senior Vice President of Out of Home & BBC News Commercial Development at BBC Studios said: “we are proud to forge this new partnership with flydubai to include BBC Kids as part of their lineup of top-quality inflight entertainment. Through this new collaboration, wider audiences outside the UK will have greater access to world class children’s content from BBC Kids that educates, informs, and entertains the next generation.”

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From its home in Dubai, flydubai has built a growing network of more than 125 destinations across 55 countries.

Kids content available for passengers on flydubai will be refreshed regularly to ensure that children onboard can access fresh high-quality entertainment for the whole year.

About flydubai

From its home in Dubai, flydubai has created a network of more than 125 destinations served by a fleet of 88 aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.

flydubai has marked its journey with a number of milestones:

An expanding network: Created a network of 126 destinations in 55 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, South Asia and South-East Asia.

Serving underserved markets: Opened more than 90 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.

An efficient single fleet-type: Operates a single fleet-type of 88 Boeing 737 aircraft and includes: 29 Next-Generation Boeing 737-800, 56 Boeing 737 MAX 8 and 03 Boeing 737 MAX 9 aircraft.

Enhancing connectivity: Carried more than 100 million passengers since it began operations in 2009.

All images credited to flydubai