Every day this summer, Alaska Airlines is surprising and delighting at least one guest seated in our Main Cabin with an upgrade to Premium Class to celebrate the start of the busy travel season.

upgrade unlocked, which runs from June 1 until Sept. 2, allows our guests to experience the airline with the most legroom in Premium Class.* 

“upgrade unlocked is one way we’re showing guests our appreciation for choosing to fly with us to their favorite destinations this summer. Premium Class is just one of the many premium products and services we offer to our guests, including our best-in-class lounges, the freshest West Coast food and beverage line-up and our award-winning Mileage Plan program with the fastest path to elite status,” said Eric Edge, managing director of marketing and advertising at Alaska Airlines. “Whether it’s their first time or they’ve experienced Premium Class before – we can’t wait to hear from our guests who receive this surprise upgrade!”

Each day we’ll notify one of our guests (and their travel partner, if they have one) through the Alaska Airlines mobile app or by email that they’ve been randomly selected to be upgraded from their Main Cabin seat to Premium Class.

These rows of seats, which are behind First Class, are typically reserved for our loyalty program elite members or for purchase. Alaska’s Premium Class offers our guests four extra inches of legroom – the most of any U.S. legacy airline – custom-designed leather seats and complimentary beer, wine or cocktails for our guests 21+ on most flights over 350 miles. Our Premium Class guests also enjoy early boarding and they’re among the first to get access to overhead bin space and deplane.  

upgrade unlocked is launching as the busy summer travel season is underway. This past Memorial Day weekend, we saw an increase of 6% of passengers traveling away from home to sunnier destinations. We expect to see even more flying when bookings increase ahead of the Independence Day holiday weekend. 

To respond to the summer travel demand, we’ve added more flights to our guests’ favorite destinations, including to the state of Alaska and Western Canada, including Victoria, B.C. We’ve also added more flights to our existing schedule within the Pacific Northwest, like Seattle/Everett Paine Field, Seattle and Spokane; and expanded our seasonal service from Anchorage to destinations such as Chicago, Denver, New York and Salt Lake City.

Can’t wait to learn if you’ve been selected for upgrade unlocked? We’re making it easier for you to upgrade! Now you can pay to upgrade to First or Premium Class up to 30 minutes before departure on www.alaskaair.com under Manage on www.alaskaair.com or through the Alaska Airlines mobile app.

*Among U.S. legacy airlines 

About Alaska Airlines 

Alaska Airlines and our regional partners serve more than 120 destinations across the United States, the Bahamas, Belize, Canada, Costa Rica, Guatemala and Mexico. We offer our guests a premium flying experience with award-winning customer service and an industry-leading loyalty program, Mileage Plan. With our fellow oneworld Alliance members and additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. 

Featured image credited to Alaska Airlines