AirFi is excited to announce its latest brand partner, United Enterprise (UE). The tie-up between AirFi and UE, based at Baiyun International Airport in Guangzhou, China, is the last chapter in AirFi’s mission of becoming a truly global player. 

United Enterprise represents, distributes, and services a wide range of leading products and services for major brands in the aviation industry, and will now do the same for AirFi’s portfolio, including its AirFi box IFE streaming solution, Connected Crew mPOS solutions, and award-winning AirFi LEO connectivity solution. 

Last year, Boeing predicted that China would account for 20% of the global demand for new aircraft between now and 2042. Furthermore, Airbus forecasts that China will overtake Europe and North America to become the top global market for aviation services, worth US$54.1 billion, across the same period. There has never been a better time to bring AirFi’s products and services to the Chinese aviation market through a trusted and well-respected local partner.

“No two global regions are alike. This is why the AirFi growth strategy has always included branded partners who understand the nuances of doing business in their home markets,” commented Job Heimerikx, AirFi CEO. 

“By combining our strengths with the strength of our local partners, we can operate with maximum efficiency and support airlines everywhere to improve passenger experiences, boost inflight sales revenues, and streamline crew operations. United Enterprise is a very well-established player in China with a vast network of customers and broad experience in aircraft OEM projects, aftermarket sales and distribution, MRO and more. We look forward to growing AirFi’s presence in the Chinese market together. 

Angie Peng, business development manager at United Enterprise said: “AirFi is the global leader in portable wireless IFE solutions, onboard retail technology and low-bandwidth aircraft connectivity and we see a great need for such innovation in the Chinese aviation sector. It is expected that the market response to AirFi China will be strong, and we are excited about short and long-term opportunities for mutual development. We have already begun marketing AirFi solutions in the region with positive responses.”

With deep local expertise and global experience, AirFi China has exciting plans to adapt and evolve the AirFi product portfolio to better suit the unique culture and business architectures of China. For example, work is underway to integrate the backbone technology of AirFi’s in-seat ordering capability with AliPay and enable payment via QR codes, to reflect the most popular payment methods in this region. 

AirFi China joins a roster of thriving AirFi branded partners around the globe, which include AirFi America, AirFi Vietnam, AirFi Indonesia and AirFi Japan.  

About AirFi

With offices worldwide, AirFi is a travel technology company that helps airlines deliver digital entertainment, shopping, and brand experiences to passengers, unlock operational benefits for crew and drive ancillary revenues from onboard sales. AirFi’s state-of-the-art portable wireless streaming solutions are safe, proven, cost-effective, and easy to deploy. More than 80 airline and rail operators trust AirFi and its portfolio of commercial, fulfilment and content partners to provide enriching passenger experiences while supporting ancillary revenue strategies in the cabin.

About United Enterprise

UEGL specializes in the representation, distribution, and service of a variety of products and services for aviation industry. UEGL has business relationships with a considerable number of international aviation equipment and aircraft component OEMs and is constantly adding new ones to its portion of products and services. The Company embraces long-term business relationships with companies that are interested in capitalizing on the rapid growth of the aviation market.

UEGL is an authorized dealer/distributor for well-known OEMs such as Honeywell Aerospace, SAFRAN, Teledyne Controls, Parker Lord, Crouzet, Senior Aerospace Metal Bellows, TransDigm Champion / Canyon / Leach / Mason / Skurka / CMC, STG Aerospace, ACR/ARTEX Products, EAM Eastern Aero Marine, AES Aircraft Elektro, David Clark, Bose, Flight Data, Robinson, and many others.

Featured image credited to AirFi China