Touch Inflight Solutions (Touch), a leading provider of next generation inflight entertainment (IFE) solutions, today announced a five-year extension of its partnership with LATAM Airlines Group (LATAM), Latin America’s leading airline group.
The milestone marks both the partnership’s existing success and the ongoing and innovative advantages that solidify Touch as the preferred IFE provider for LATAM. Over the next five years, Touch and LATAM plan on doubling down on their existing work to continue delivering best-in-class inflight entertainment experiences for LATAM passengers.
Maintain “LATAM Play” as the IFE standard in the region
Touch and LATAM will continue to deliver unique and exclusive content experiences to passengers on LATAM’s onboard entertainment platform, “LATAM Play.” The content will continue to reflect LATAM’s identity—Latin American roots with a global reach—and serve as both an inflight entertainment standard in the region and a unique competitive advantage for LATAM.
“Our partnership with LATAM allows us to offer passengers a truly unique and culturally rich inflight entertainment experience,” said João Chaves, Touch’s Director of Customer Service. “The exclusive content reflects LATAM’s commitment to providing a personalized journey that connects passengers with the diverse and vibrant essence of Latin America.”
Jaime Cornejo, Director of Cabin Interior & Inflight Entertainment at LATAM, also shared his perspective on the partnership: “This agreement is a continuity of 3 successful years working together. We are happy to continue working with Touch. Bringing the entertainment to the next level, providing unique relevant experience, celebrating the highlight of our region, and having world-class curated content.”
Content analytics as a driving force for curation
Viewership analytics from onboard seat-back screens and passenger devices will continue serving as a driving force for best-in-class content curation. This will allow LATAM to provide rich content personalization that evolves in line with changing passenger preferences.
Expanding LATAM Play as a powerful engagement platform
Beyond just serving content, Touch and LATAM will expand the role of LATAM Play into a powerful passenger engagement tool, creating new and unique touch points where LATAM can connect with passengers about its brand, offerings, and loyalty program.
“We are proud to continue as LATAM’s trusted inflight entertainment partner,” said André Valera, Touch’s VP of Business Development. “Touch offers the rare blend of regional market expertise, unmatched content capabilities, and commitment to continued innovation. We eagerly anticipate enhancing our solutions to serve LATAM over the next five years.”
This partnership extension highlights the ongoing success LATAM and Touch have built together over the years. It also kicks off an exciting next chapter focused on elevating entertainment, engagement and innovation across LATAM’s entire passenger journey.
About Touch Inflight Solutions
Touch Inflight Solutions (Touch) is a media content and technology provider helping airlines around the globe engage with their passengers. Touch combines innovative smart tools, a team of trend-savvy content experts, and a subscription-based media content solution to help its airline partners co-create the most engaging and brand-aligned in-flight entertainment experiences—faster and at a fraction of the cost of traditional IFE solutions.
About LATAM Airlines Group
LATAM is the leading airline group in Latin America, present in five domestic markets in the region: Brazil, Chile, Colombia, Ecuador and Peru, as well as international operations within Latin America and to Europe, the United States and the Caribbean.
The Group has a fleet of Boeing 787, Airbus A350, A321, A320neo and A319, the most modern aircraft models of its kind.
LATAM is the only airline group in America and one of the three in the world to enter the Dow Jones World Sustainability Index, where it stands out for its sustainable practices, based on economic, social and environmental criteria.
LATAM Airlines Group’s shares are traded on the Santiago de Chile stock exchange. Due to the filing of Chapter 11, the ADR program is no longer listed on the NYSE. Since then, LATAM ADRs have been traded in the United States of America on OTC (over-the-counter) markets.
Featured image credited to LATAM
