Etihad Airways, in partnership with Armani/Casa, has today announced a new collaboration to deliver an unparalleled premium travel experience, setting an elevated new benchmark for the aviation industry.
Launching onboard in December 2022, the partnership creates a unique vision for Etihad’s premium offering, exclusively designed with celebrated designer Giorgio Armani.
The Etihad and Armani/Casa collaboration introduces ‘The Constellation Collection’, inspired by the stars. Offering a ‘beyond Business’ experience for Etihad’s guests, the range is embellished with a unique geometric pattern that subtly adorns the collection.
The collection includes a new dining service featuring ceramics, glassware, cutlery and serving ware, as well as premium textiles for a completely luxurious inflight experience.
Tony Douglas, Group Chief Executive Officer, Etihad, said: “Today we unveil a completely new and elevated way to fly with Etihad Airways—an experience defined by our Emirati heritage yet shaped by a clear vision for our future. Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests.”
Redefining Business class travel
The dining service features refined silhouettes with elevated contemporary finishes, mixed materials and embossed patterns. The use of multiple textures represents the cultural diversity of the UAE.
The colour palette reflects the surroundings of Abu Dhabi; dark green inspired by the region’s date palm trees, aquamarine representing the beauty of the mangroves and slate to symbolise the modernity of the iconic Abu Dhabi skyline.
The signature cutlery is elegantly tactile with patterned handles bringing the unmistakable Armani/Casa experience directly to the guest.
The collection is designed in line with the airline’s commitment to sustainability.
Durable, high-quality material and innovative designs have reduced equipment weight by up to 10%, resulting in less fuel burn and fewer emissions.
The premium textiles range brings together one of the world’s most renowned luxury lifestyle brands with premium materials for the ultimate rest.
A matching pillowcase and duvet set feature Armani/Casa signature designs to further enhance the Business class turn-down experience.
Guests on longer flights will also benefit from the airline’s new innovative memory foam mattress, providing additional comfort to the fully-flat bed in Business.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.
Etihad sees tackling the climate crisis as the most important issue of our time and was named the Airline Ratings Environmental Airline of the Year 2022. Through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
Established in 2004, under the direct supervision of Giorgio Armani, Armani/Casa builds on decades of global couture heritage to deliver sophisticated, intimate and comfortable spaces to call home. The Armani/Casa aesthetic philosophy focuses on simple lines and perfect proportions, enriched by precious materials, refined finishes, and elegant textiles. The distinctive style incorporates a harmonious combination of different inspirations and design codes to form a sophisticated atmosphere.
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