Under a new partnership between Vietnam Airlines (VNA) and PressReader, the Vietnamese flag carrier will provide passengers with access to PressReader’s online newsstand, the world’s largest all-you-can-read digital newspaper and magazine platform. To furnish a seamless guest experience, PressReader will be integrated into the Vietnam Airlines app and made available for passengers to access 24 hours prior to their scheduled flight and 24 hours upon landing.  

After entering their flight information, passengers will gain access to the airline’s in-flight magazine, Heritage, as well as thousands of other titles from more than 120 countries in over 70 languages. As a result of this new partnership, PressReader has enhanced its digital catalog with additional local Vietnamese content for passengers to connect with. PressReader has also updated the user interface on both the web and apps to include Vietnamese as one of the supported languages. 

“Launching the PressReader service is our new advance in digitizing services and enhancing the flight experience for passengers. Moreover, this will help Vietnam Airlines reduce paper use and transport load of the aircraft, thereby contributing to saving resources and environmental protection,” says Trinh Hong Quang, Executive Vice President of Vietnam Airlines. 

In partnering with PressReader, VNA bolsters its commitment to innovation and to enhancing passenger engagement and service quality. Moreover, as the world continues to recover from the COVID-19 pandemic, contactless initiatives remain a priority for travelers. PressReader delivers a safe way for VNA (and its subsidiaries, Vietnam Air Services Corporation and Pacific Airlines) to offer passengers an elevated reading experience. 

“We’re thrilled to bring quality publications to Vietnam Airlines passengers wherever their journey takes them. With the largest selection of titles globally to choose from, we’re enhancing the guest experience with relevant content. With our solution, that’s achievable in the safest possible way. It’s a personalized experience with the publications readers want on their own device, without compromising convenience and choice,” notes Ruairí Doyle, CEO of PressReader Group of Companies. 

Vietnam Airlines is a member of SkyTeam, making this PressReader’s second partnership with a carrier from that global airline alliance, after having announced a partnership with Italy’s ITA Airways in January. Both have joined PressReader’s growing roster of airline partners, including British Airways, Cathay Pacific, Air Canada, Fiji Airways, Qatar Airways, JetBlue, Turkish Airlines, Etihad Airways and Iberia, among others, who are innovative and responsible leaders working to boost customer experiences and advocating for the sustainability of the industry.  

In addition to its aviation partners, PressReader’s platform is available through a growing number of hotels, cruise lines and other operators in hospitality and travel, enabling more and more travelers to stay connected with their favorite content, no matter where they go around the globe.

About PressReader 

PressReader is the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world — publications such as The Wall Street Journal, La Vanguardia, The Washington Post, Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, Forbes, Le Figaro and Vanity Fair to name just a few. 

Using their phone, tablet or computer, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of its brand partners. Businesses that leverage the premium content platform to enhance their customers’ experience − household names like British Airways, Iberia, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise Lines, Princeton University and the New York Public Library. 

About PressReader Limited 

PressReader Limited (“the Company”) is a group of technology companies on a mission to transform the way people read and learn in the digital age. The Company is building a data-driven and experience-centric one-stop platform to empower content creators, readers and business partners in every step of content creation, distribution, information consumption and brand engagement. 

The Company works with the publishers of some of the world’s top newspapers, magazines and educational publications and collaborates with international business partners from 150 countries to connect people from every corner of the globe with quality content. The Company’s online reading platform, PressReader, is the world’s largest digital newsstand. The all-you-can-read platform offers thousands of newspapers and magazines in more than 70 languages from over 120 countries. 

Founded in 1999 in Vancouver (Canada), the Company has since grown to over 500 employees worldwide with international offices in Dublin (Ireland), Manila (Philippines) and Phoenix (USA). 

Featured image credited to Jason Rabinowitz