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Press Release: gategroup announces new public online store in Sweden


Press Release hub banner blue with title in red white and bluegategroup’s retail digital and marketing arm has launched an innovative new online service in Sweden. Shopamore, an outlet e-store selling perfume, accessories and other items will offer goods which would have previously been bought by charter flight passengers travelling to and from Scandinavia through the very popular traveller’s shop – Holiday Taxfree. Goods sold through Shopamore do include tax and do not include Alcohol and Tobacco.

With the ongoing effects of the global pandemic, people aren’t travelling nearly as much as they did before it struck. So, based from a specialist warehouse at Tibro in central Sweden – between Stockholm and Gothenburg – the team came up with a new and creative way of selling this stock to the public.

In a normal year, the Tibro operation would send out over a million bags of goods which would be waiting for passengers as they boarded their flights. They can now order the same items with Shopamore, but with direct delivery to their homes.


The Shopamore name is a play on words between “shop more” and “shop with love” (Amore being the Italian word for love) two phrases which perfectly encapsulate the ideas behind the new concept.

“We have huge stocks of exceptional products within Shopamore where customers have the opportunity to purchase online all the lovely things they would normally buy on their way to their holiday,” says Åsa Råd Vaher, Director gateretail Digital and Marketing, Sweden.

“Opening just in time for Christmas, we’ve already seen that fragrances have been selling very well and site visitors will be able to pick up exceptional bargains just in time for the holiday season.”

New products are being added to the Shopamore site each week including sunglasses, make-up, skincare products and watches.  Prices are further reduced from those they were originally offered at and of course all provide the added benefit of limited contact through online ordering and home delivery.

“While we are all waiting for the return of air travel, Shopamore is a tremendous way of keeping customers in touch with one of the fun aspects travel while bagging a bargain at the same time”, concludes Åsa Råd Vaher.

You can visit the eStore at www.shopamore.se

About gategroup

gategroup is a global leader in airline catering, retail-on-board and hospitality products and services. gategroup provides passengers with superior culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zurich, Switzerland, gategroup delivers operational excellence through the most extensive catering network in the aviation industry. In 2019, gategroup served more than 700 million passengers from over 200 operating units in 60 countries/territories across all continents. 2019 revenues reached CHF 5.0 billion generated by approximately 43,000 employees worldwide. For further information, please visit www.gategroup.com