Singapore Airlines and Panasonic Avionics Corporation are launching the industry’s first companion mobile app. The app is an intelligent, personalized IFEC solution that allows airlines to curate a, seamless travel experience integrated with their mobile strategy.
Paul Margis, President and Chief Executive Officer of Panasonic Avionics said, “We believe personalization will be the one of the key trends in the inflight experience going forward, and we’re very excited Singapore Airlines shares that vision. The symbiosis of the onboard IFEC network and the travelers’ personal devices will be the key to a seamless travel process. As the launch customer for our companion application functionality they will deliver the first mobile app ever that spans across the whole travel process. This represents the first in a series of new innovations around mobile device integration from Panasonic that will transform the in-flight entertainment experience.”
Using the software development kits and API’s available through Panasonic’s Open Platform IFE strategy, Singapore’s companion app features will immerse passengers in the unique Krisworld experience both on and off the aircraft. Before their flight, Singapore’s guests can enter their flight details and review the upcoming entertainment choices for their trip. They can watch movie trailers, read reviews and synopses, and even queue movies, TV shows, and other media that they will want to view on their flight. They can also read the in-flight magazine, find information about the aircraft, and access destination information.
Once onboard, Passengers simply synchronize their mobile device to their seat and call up their queue of preferred entertainment or review the entire media library onboard. The app also lets passengers control their entertainment experience right from their own personal electronic device.
The Companion App also creates a second screen for passengers, where they can review the entire in-flight entertainment library, read a digital inflight magazine, or watch the moving map, without interrupting their movie and overall seatback passenger experience.
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world’s leading supplier of inflight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling its customers to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.
Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 4,100 employees and operations in 80 locations worldwide, it serves over 300 customers worldwide and provides IFEC systems on over 6,000 aircraft. For additional information, please visit www.panasonic.aero.
Featured image credited to istock.com/JakeOlimb