LaTrelle’s has partnered with Grab, the world’s largest airport e-commerce platform developers, to bring innovative Order at Table (OAT) virtual kiosks to the LaTrelle’s owned and operated Hubcap Grill inside George Bush Intercontinental Airport (IAH).
An exciting addition, the OAT kiosks represent LaTrelle’s ongoing commitment to invest in technology that enhances the customer experience by offering quick, convenient and contactless ways to both order and pay for menu items. The kiosks also mark the first Grab technology implementation in a Houston airport.
Intuitively easy-to-use, Grab’s technology provides visitors to Hubcap Grill with the ability to submit and pay for orders using their own devices — without downloading an app.
Cameron James, the Director of Operations at LaTrelle’s Management, said, “LaTrelle’s is proactive when it comes to meeting customer needs, whether their concerns are healthy menu options, speed of service, or the new safety precautions brought on by the pandemic.
“Although things have been tough for the travel industry, we chose to invest in these kiosks because we care deeply about our customers. Reducing their stress by promoting social distancing during their restaurant experience is important to us.”
A quick and contactless method for ordering and settling tabs, OAT reduces the high-touch aspects of the sit-down dining experience.
“Grab’s technology frees our staff to focus on creating the safe and welcoming atmosphere for which LaTrelle’s owned and operated restaurants are known. Providing great hospitality, while simultaneously helping both guests and staff to remain safe is a major win for us,” said Chris James, LaTrelle’s Business Development Director.
Jeff Livney, Chief Experience Officer at Grab, said, “We’re delighted to be working with our partners at LaTrelle’s on this project. This will build on the success of a partnership that dates back to the launch of Grab with LaTrelle’s at DFW in 2017.
“This venture will be our first installation at a Houston airport, and it is great to be working with another Houston-based company in our industry to help restore confidence in air travel together.”
For 35 years, LaTrelle’s has owned and operated a diverse portfolio of restaurants in some of America’s largest and busiest airports, cities and sports and entertainment venues. A James family company, LaTrelle’s has won countless awards for operational excellence, customer service, menu innovations, and cleanliness. LaTrelle’s is a trusted leader in the franchise management industry and CFO, Kenneth James, attributes the company’s expansive growth and continued success to its ongoing commitment to provide great food served fresh.
Grab is the largest e-commerce platform in airports worldwide, with omnichannel capabilities including a mobile marketplace, self-service kiosks and order at table technology provided to airports across the world. Grab was founded in 2014 and launched the mobile marketplace at Hartsfield-Jackson Atlanta International Airport in 2015.