Global entertainment and media agency Spafax has brought together streaming service Teatrix and LATAM Airlines to offer live theatre content from Argentina and Brazil on board LATAM Airlines flights. The partnership provides LATAM with unique and regional entertainment for its passengers.
Eduardo Costa, Marketing & Customer Experience Senior Director at LATAM Airlines said: “We want our passengers to know that whenever they use LATAM Play they will find something new and exciting. For us, it’s about giving passengers what they want and expect but also offering them content that is out of the ordinary and unique. Teatrix is a superb addition to our inflight entertainment, curated by Spafax, and will surely resonate with performing arts lovers of all ages flying LATAM Airlines.”
To debut the partnership, LATAM Play will feature new theatre plays from Argentina and Brazil every month. including the box office hit “Un rato con él” and two award-winning plays: Bajo Terapia (Argentina) and Popcorn (Brazil).
Spafax IFE Account Director, LATAM Santiago Edelberg said: “Teatrix is fully aligned with LATAM ́s content strategy to continue building a Latin American personality and their passion to deliver the best international, regional and local content. We’re thrilled to help LATAM be the first airline in the region to offer Teatrix on board.”
The selection of episodes will rotate monthly and be selected from a catalog of over 100 different genre titles from Argentinian and Brazilian theatre. Teatrix Originals is available via LATAM Play starting March 2019.
LATAM Airlines Group is Latin America’s leading airline group with one of the largest route networks in the world, offering services to 143 destinations in 26 countries, including six domestic markets in Latin America – Argentina, Brazil, Chile, Colombia, Ecuador and Peru – in addition to international operations in Latin America, Europe, the United States, the Caribbean, Oceania, Africa and Asia.
The airline group employs over 41,000 people worldwide, operating approximately 1,300 flights per day and transporting 69 million passengers per year.
LATAM Airlines Group has 312 aircraft in its fleet, which features the latest and most modern models including the Boeing 787, Airbus A350, A321 and A320neo.
LATAM Airlines Group is the only airline group in the Americas and one of three worldwide to be part of the Dow Jones Sustainability ‘World’ Index. In 2018, it was recognized by the index for sustainable practices, based on economic, social and environmental criteria, for the fifth consecutive year.
LATAM Airlines Group shares are traded on the Santiago Stock Exchange and the New York Stock Exchange in the form of ADRs.
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.